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mesh conference

mesh is Canada's digital transformation and innovation event taking place in Calgary and Toronto each year.

mesh, mesh and more mesh

By meshmarketing, meshwest

It used to be that mesh happened once a year. It was an annual “party” that we threw and then invited all of our friends.

As mesh has grown, we’ve expanded the mesh “footprint” by launching meshU, meshmarketing and, most recently, meshwest, which kicked off in Calgary in June.

In the process, mesh has gone from happening in May to happening thorough the year – with the exception of the summer when we try to get off the grid or, at least, be on the grid less often.

Over the next three months, there are three mesh events happening. The list includes:

1. meshwest (Edmonton) on Oct. 4, which features a keynote by Well.ca founder and CEO Ali Asaria. Well.ca is one of Canada’s biggest e-commerce success stories, and established itself as the leading online health and beauty store.

meshwest also features a great start-up panel featuring Jevon MacDonald (GoInstant), Maura Rodgers (Strutta) and Duleepa “Dups” Wijayawardhana (Empire Avenue). We’ve also got Ashley Casovan from the City of Edmonton talking about its embrace of open data. And then there’s a social media panel that will provide great real-world insight about how to execute operationally on a day-to-day basis.

2. meshmarketing in Toronto on Nov. 15. We’ll be unveiling the updated Web site and speakers soon so stayed tuned.

3. meshwest (Vancouver) on Dec. 5. Janice Diner will be doing a presentation that will deliver great insight into how to create a successful Facebook Page, along with lots of case studies of companies doing things right. Hiten Shah from KissMetrics will talk about digging into data to pull out intelligence needed to make smarter business decisions.

Needless to say, it will be a busy fall for the mesh gang but we’re looking forward to a great slate of speakers and programming.

Tickets for meshwest (Edmonton and Vancouver) can be purchased here. Tickets for meshmarketing will go on sale soon.

meshwest spotlight: Managing Your Community

By meshwest

Once you’ve got into social media and started to build a community, one of the challenges is being able to keep a handle on what’s happening – be it blog post comments, tweets or posts on a Facebook Wall – both externally and internally.

This can be a nice problem to have if you’re particularly successful in establishing and nurturing a large community. The downside is the resources required to manage and moderate these communities can be taxing on your resources and finances.

This has led to the emergence of third-party specialists that can help companies manage, support and grow their online communities. This lets companies focus on the creation of strategy and/or the creation of content to fuel their digital communities.

One of the leading social management and moderation companies is Winnipeg-based ICUC Moderation Services, one of the world’s leading social media moderation companies.

Keith Bilous, ICUC’s founder, concedes the company’s creation was a bit of a fluke but its continued growth and success has been very deliberate.

In a conversation with Mathew Ingram, Keith will provide insight into the challenges facing many companies in managing and moderating their communities, the opportunities that third-party services provide, and how ICUC has established itself as a leading player in the market.

 

The Social Part of meshwest

By meshwest

An important part of mesh is programming that is relevant, engaging and informative. It’s the core of what we think makes mesh unique.

At the same time, we also realize that the opportunity to connect, network and share is just as important. This is why we have lots of opportunities for people to get together and exchange ideas.

This includes healthy breaks between sessions so you have the time to meet new people and catch up with friends – as well as check your e-mail and enjoy a coffee.

As well, we’re big on social events in which people can relax, share their thoughts and blow off some steam. At meshwest, we’re excited about hosting the after-party in The Den, which is located on the lower level of MacEwan Student Centre.

We’ll enjoy a few refreshments and some great conversations in The Den or on its spacious patio.

To join us at meshwest, tickets can be purchased here.