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mesh is Canada's digital transformation and innovation event taking place in Calgary and Toronto each year.

mesh Vancouver keynote: Stewart Butterfield

By meshwest

Has it really been nearly seven years since Flickr was acquired by Yahoo!? At the time, it was one of the largest acquisitions of a Canadian online company, thrusting the spotlight on its co-founders Stewart Butterfield and Caterina Fake

Butterfield, who stayed with Flickr until 2009, has been working on a number of projects, as well as speaking about design and technology. He also co-founded Tiny Speck, a startup that is “building something enormous…that will blow your minds”. Tiny Speck’s first product, a multi-player online game called Glitch, launched last month. (see the video below.)

“”We wanted to make something very specific that hadn’t been made before,” Butterfield told the Guardian after Glitch made its debut. “Because it’s played in the browser, people superficially think of social games and expect a particular dynamic both in terms of how it makes money, and the experience of playing it. But people are playing live and synchronously with each other, and the monetization mechanics aren’t based around speeding up the gameplay in exchange for real-world currency.”

Given Butterfield’s involvement with Flickr, which was based in Vancouver, and how games are becoming increasingly more popular online, having Butterfield as mesh Vancouver’s keynote speaker seemed like a natural choice.

We’ll be interested in getting his view on online games, design, social media and how the world of online photography has changed over the past few years given the rise of new players such as Instagram.

Here’s where you can see the schedule and speakers for mesh Vancouver. Early-bird tickets for the one-day event are $239 until Nov. 4.

 

meshmarketing keynote: Greg Hounslow

By meshmarketing

When we were looking at keynote speakers for meshmarketing, Greg Hounslow from WestJet jumped into the spotlight based on how the Calgary-based airline has used social media to build a vibrant and engaged community and extend its strong customer service reputation.

WestJet’s pro-active use of social media was illustrated in the wake of a deadly swamp gas explosion at a Mexican resort.

To communicate with customers in Mexico, WestJet used its Facebook Page and Twitter to provide information, updates and contact information. What was interesting was that WestJet didn’t issue any press releases.

Here’s where to purchase tickets to meshmarketing, which happens on Nov. 15 at the Allstream Centre in Toronto. Early-bird tickets are $489, a $100 discount.

Links:

WestJet’s Web czar has customers a-Twitter (Globe & Mail)

How to Win with an Airline Twitter Strategy (TNooz)

– Greg Hounslow (Twitter), (LinkedIn)

 

 

meshmarketing keynote: Joe Fernandez

By meshmarketing

When you think about influence and influencers, it is hard not to come across Klout, which has become the most known service to identify influencers and, as important, quickly get your own influence “score”.

Klout’s origins have much to do with Fernandez having jaw surgery in late-2007. While recovering, he spent a lot of time on Twitter and Facebook to communicate. The more he used these services, the more he realized how much clout his opinion had with other people who trusted his opinion.

As the market leader, it is not surprising to see that Klout has its fair share of fans and critics.

Truth be told, it is still early days for the influence/influencer marketplace so it will be interesting to hear from Joe, who kicks off meshmarketing ’11 on Nov. 15, about how Klout plans to execute on its stature, why influence has become so important to so many brands and organizations, and why people are so obsessed with their Klout scores.

Here’s where you can buy tickets for meshmarketing, which happens at the Allstream Centre in Toronto. Early-bird tickets are $489, a $100 discount off the regular price.

Links:

Buffer App Blog: Eight Facts and Figures About Klout You Might Now Know
eConsultancy: Klout Only Matters if You Say it Does
Mashable: Klout Adds Google+ to its Social Scores