Coming off a successful meshwest in Edmonton last week, it’s time to pull the covers of meshmarketing ’11, a one-day event that combines a morning of insightful keynotes and presentations and an afternoon of workshops and panels focused on helping you do things better or differently within the fast-moving digital marketing world.
Then, there’s the other valuable part of any mesh event – the opportunity to network with not only people who work in the same field but attendees from other sectors (entrepreneurs, public relations, government, non-profits, academia, corporate communications, digital and advertising agencies) who can offer a new perspective or approach to digital marketing. Networking is one of mesh’s pillars, which is why we build in healthy breaks between sessions.
So let’s talk about our great line-up of speakers. Kicking things off in the morning in Klout.com founder Joe Fernandez, whose company has captured the spotlight as one of the leading ways to measure influence. In a digital world with content being created than ever, tools to identify the key influencers and thought leaders have become increasingly important.
Next up is Greg Hounslow, one of the key strategists for WestJet’s emerging media team. Greg has played a hands-on role in building WestJet’s strong social media presence and a vibrant online community.
Finally, we’ll wrap up the morning with a presentation looking at Facebook vs. Google+ featuring Edelman’s Steve Rubel, who’s a keen Google+ user.
In the afternoon, we’ve got a full slate of panels and presentations that features probably the strong line-up of speakers we’ve had since meshmarketing was started in 2009.
Eight Afternoon Panels & Workshops
The afternoon features sessions on:
– Luxury brands and digital marketing
– Life beyond the search box amid the rise of social media and the real-time Web
– The magic of metrics, featuring KissMetrics’ Hiten Shah
– How to leverage “Big Data”, which looks at how to use all the data being gathered by online companies.
– Life in a post-desktop world in which mobile devices rule the roost.
– How to get intelligence and insight from social media monitoring.
Here’s the meshmarketing schedule, which will be updated soon.
Buy Early-Bird Tickets Now
Early-bird tickets for meshmarketing can be purchased here for $489, a $100 discount off the regular $589 price. We also have some student tickets for $99, which is great bang for the buck.
If you’re in Western Canada but can’t make it to meshmarketing, no worries because meshwest in Vancouver is happening on Dec. 5 with a terrific line-up of speakers, including a keynote conversation with Flickr co-founder Stewart Butterfield.
When we were looking at keynote speakers for meshmarketing, Greg Hounslow from WestJet jumped into the spotlight based on how the Calgary-based airline has used social media to build a vibrant and engaged community and extend its strong customer service reputation.
When you think about influence and influencers, it is hard not to come across