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mesh is Canada's digital transformation and innovation event taking place in Calgary and Toronto each year.

meshmarketing Panel: The Value of Content Marketing

By meshmarketing

The Panel:

It seems like the old adage that “Content is King” is alive and well as more companies recognize that providing existing and potential customers with a steady flow of content (blog posts, videos, whitepapers, case studies, podcasts, photos) is a great way to drive engagement, loyalty and stickiness.

The Panelists:

– Marcus Wilson, vice-president of marketing with IdeaPaint, which leverages content (YouTube, a blog, Twitter and Facebook) and the ability to distribute it to drive traffic and, as important, leads.

Marcus Sheridan, author, entrepreneur, pool business owner, business coach, whose The Sales Lion blog has become one of the leading sources for insight on content marketing and social media.

Why the meshmarketing Panel?

For all the talk about conversations and engagement within social media, content has taken a back seat or, at least, it hasn’t received a lot of attention in the wake our fascination with tweets and updates.

But the tide seems to be turning because there’s more interest in using content to differentiate and drive a brand’s digital presence. When everyone is doing social media, the playing field starts to level so content can be an effective way to rise above the crowd.

Tickets for meshmarketing, which happens on Nov. 15 at the Allstream Centre in Toronto, can be purchased here.

Here’s Why You Should Attend meshmarketing

By meshmarketing

Let’s face it, there are lots of conferences going on so people have plenty of options. So why should you come to meshmarketing on Nov. 15 in Toronto? Here are a few reasons why meshmarketing is worth your time and money.

1. The programming is first-rate and features top-notch speakers: At the core of what we do with meshmarketing (and mesh) is spend lots of time focused on content and speakers. We spend hundreds of hours deciding what topics to cover and who should be invited to do our keynote presentations, panels and workshops.

For us, programming is the foundation of what we do and the value we offer. It’s one of the reasons why we don’t accept speaker submissions. To us, the process of curating and selecting speakers is crucial so we depend on our experience and networks to source speakers who can bring it.

As important about the people who we invite present is they don’t just speak and go. Instead, they stick around, connect, engage and participate in the event. At the last mesh, for example, I had a great lunch-time chat with David Armano.

2. Food for thought and hands-on sessions. meshmarketing kicks off with keynote presentations that provide context, perspective and insight about key industry trends and issues from people in the eye of the hurricane. The afternoon is devoted to panel and workshops that are hands-on, interactive and engaging. As much as they designed to deliver information and insight, the goal is to have attendees do business differently or better when they go back to work. Our panels and workshops are designed to get the “dirt” from people in the trenches in an environment in which questions and discussions are encouraged, and real-world experience is shared.

3. The opportunity to network with people from different sectors: As much as we deliver great content, we also recognize part of why people come to a conference is networking opportunities. It’s the reason we have healthy gaps between each session, why lunch features big round tables that encourage people to engage, and why our post-event socials are so important. Another thing that makes our events different from a networking perspective is attendees come from a wide variety of sectors, which means you’re bound to meet someone new who can offer perspective and thought you may not have heard before.

4. Great value: Whether you work for a large company, a start-up or run your own business, each dollar counts so we price our events so they’re accessible and offer a solid return on investment. And to encourage students to attend, we offer amazingly low ticket prices. The value of meshmarketing and mesh ticket includes a great venue, excellent food, swag and a good group of out-of-town speakers, many of whom have never been to Toronto before. For example, Klout.com’s Joe Fernandez is one of our keynote speakers. For anyone interested in influence and influencers, Joe would be a perfect excuse to come to meshmarketing.

If we have convinced you of the value of meshmarketing, it’s easy to buy a ticket. And if you purchase one by Oct. 21, you’ll get the early-bird ticket price of $489.

 

 

 

meshwest Vancouver: The Standup Panel

By meshwest

For all the talk about startups and how to establish, finance and grow them, what about companies that have moved to the next stage – something we describe as a “standup” because after establishing themselves as businesses, they are ready to go to the next stage.

To dig into the standup and what’s required to take it to the next level, we’ve put together a panel of entrepreneurs how have been there done that, or have been and are doing that.

The panel, moderated by Stuart MacDonald, includes Erik Blachford from Technology Crossover Ventures, who was a key player in the growth of Expedia. Since 1995, Erik has been active within the startup world as an advisor, investor and entrepreneur.

Carl Schmidt from Unbounce will provide key insight into what’s involved in running a fast-growing business. For people not familiar with Vancouver-based Unbounce, it is a self-served hosted product that lets marketers build, publish and test landing pages without IT or software.

Our third speaker is Jason Bailey, who bootstrapped Super Rewards from no revenue to a $100-million run rate before it was acquired by Adknowledge, one of the largest online ad marketplaces. A founder and principal with GrowLab, Jason has invested in and is mentoring many local companies including DES Games, Compass Engine, PayPhone App, CrowdFanatic, and OverInteractive Media.

Early-bird tickets for meshwest can be purchased now for $239, while student tickets are available for $49.