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mesh is Canada's digital transformation and innovation event taking place in Calgary and Toronto each year.

meshmarketing panel: luxury brands and digital marketing

By meshmarketing

How should luxury brands approach digital marketing and social media?

It’s an interesting question given digital marketing and social media can be used to reach the masses or niche markets. The big issue facing luxury brands is whether leveraging digital and social media marketing drives and enhances what luxury brands are doing or whether it causes luxury brands to lose their lustre, stature of exclusivity.

Given this marketing challenge and opportunity, we thought it would be interesting to have a panel at meshmarketing that looks at what luxury brands are doing digitally and how/if their approach to digital marketing and social media is different that what mass-oriented brands are doing.

The Panelists

We put together a panel that features people from different parts of the luxury marketplace.

Joanna Track is the CEO and co-founder of Dealuxe, an online destination for contemporary designer brands. Felicia Yukich is the global social media marketing manager for Four Seasons Hotels & Resorts, and Jason Lonsdale, head of planning with TAXI, one of Canada’s leading advertising agencies.

The luxury panel happens on Nov. 15 at the Allstream Centre in Toronto. It is part of an afternoon of workshops and panels that are  hands-on, interactive and engaging so people can go back to work to do their jobs differently or better.

Here’s where you can find more information about the meshmarketing schedule and speakers. You can purchase tickets for meshmarketing here.

 

 

 

 

 

meshmarketing Panel: The Value of Content Marketing

By meshmarketing

The Panel:

It seems like the old adage that “Content is King” is alive and well as more companies recognize that providing existing and potential customers with a steady flow of content (blog posts, videos, whitepapers, case studies, podcasts, photos) is a great way to drive engagement, loyalty and stickiness.

The Panelists:

– Marcus Wilson, vice-president of marketing with IdeaPaint, which leverages content (YouTube, a blog, Twitter and Facebook) and the ability to distribute it to drive traffic and, as important, leads.

Marcus Sheridan, author, entrepreneur, pool business owner, business coach, whose The Sales Lion blog has become one of the leading sources for insight on content marketing and social media.

Why the meshmarketing Panel?

For all the talk about conversations and engagement within social media, content has taken a back seat or, at least, it hasn’t received a lot of attention in the wake our fascination with tweets and updates.

But the tide seems to be turning because there’s more interest in using content to differentiate and drive a brand’s digital presence. When everyone is doing social media, the playing field starts to level so content can be an effective way to rise above the crowd.

Tickets for meshmarketing, which happens on Nov. 15 at the Allstream Centre in Toronto, can be purchased here.

Here’s Why You Should Attend meshmarketing

By meshmarketing

Let’s face it, there are lots of conferences going on so people have plenty of options. So why should you come to meshmarketing on Nov. 15 in Toronto? Here are a few reasons why meshmarketing is worth your time and money.

1. The programming is first-rate and features top-notch speakers: At the core of what we do with meshmarketing (and mesh) is spend lots of time focused on content and speakers. We spend hundreds of hours deciding what topics to cover and who should be invited to do our keynote presentations, panels and workshops.

For us, programming is the foundation of what we do and the value we offer. It’s one of the reasons why we don’t accept speaker submissions. To us, the process of curating and selecting speakers is crucial so we depend on our experience and networks to source speakers who can bring it.

As important about the people who we invite present is they don’t just speak and go. Instead, they stick around, connect, engage and participate in the event. At the last mesh, for example, I had a great lunch-time chat with David Armano.

2. Food for thought and hands-on sessions. meshmarketing kicks off with keynote presentations that provide context, perspective and insight about key industry trends and issues from people in the eye of the hurricane. The afternoon is devoted to panel and workshops that are hands-on, interactive and engaging. As much as they designed to deliver information and insight, the goal is to have attendees do business differently or better when they go back to work. Our panels and workshops are designed to get the “dirt” from people in the trenches in an environment in which questions and discussions are encouraged, and real-world experience is shared.

3. The opportunity to network with people from different sectors: As much as we deliver great content, we also recognize part of why people come to a conference is networking opportunities. It’s the reason we have healthy gaps between each session, why lunch features big round tables that encourage people to engage, and why our post-event socials are so important. Another thing that makes our events different from a networking perspective is attendees come from a wide variety of sectors, which means you’re bound to meet someone new who can offer perspective and thought you may not have heard before.

4. Great value: Whether you work for a large company, a start-up or run your own business, each dollar counts so we price our events so they’re accessible and offer a solid return on investment. And to encourage students to attend, we offer amazingly low ticket prices. The value of meshmarketing and mesh ticket includes a great venue, excellent food, swag and a good group of out-of-town speakers, many of whom have never been to Toronto before. For example, Klout.com’s Joe Fernandez is one of our keynote speakers. For anyone interested in influence and influencers, Joe would be a perfect excuse to come to meshmarketing.

If we have convinced you of the value of meshmarketing, it’s easy to buy a ticket. And if you purchase one by Oct. 21, you’ll get the early-bird ticket price of $489.