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mesh conference

mesh is Canada's digital transformation and innovation event taking place in Calgary and Toronto each year.

Nov 02
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meshmarketing panel: social media beyond monitoring

By meshmarketing

Panel: Gaining wisdom, insight and intelligence from social media monitoring

Speakers: Patrick Gladney, Social Media Group, and Scott Lake, Swix

What’s it about: In many respects, social media monitoring is table stakes for most companies. Given the growth of the landscape, companies need to know what’s being said about their products, services, brands, competitors and industry, where the activity is taking place, and who’s leading the conversations.

But what happens after the social media data has been aggregated, filtered and presented? What do companies do with it so they gain the insight needed to make strategic and tactical changes?

Why you should attend: This panel is focused on answering the question “Now what?” so people can get a better grasp on what how they gain wisdom, insight and intelligence from social media monitoring.

Here’s where you can find more information about the speakers and schedule for meshmarketing, which happens on Nov. 15 at the Allstream Centre in Toronto. Tickets can be purchased here.


 

Nov 01
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meshmarketing presentation: Hiten Shah

By meshmarketing

Presentation: The Magic of Metrics

Speaker: Hiten Shah, CEO/co-founder, KISSMetrics

What’s it about: These days, data rules the roost on the Web. The more data that can be collected about your users and how they behave, the better you can serve their needs with the right content, offers and advertising opportunities. But how does a company approach the mountains of data being collected? How do they make sense of it to make better strategic and tactical decisions?

In this presentation/workshop, Hiten Shah will provide hands-on insight about how to identify, understand and improve the metrics driving your business. Hiten will covers areas such as conversion rates and funnel paths, how to look at your traffic sources to get information about things such as signups conversations, upgrade conversions and referrals, and offer ways to answer questions about how Web site visitors and customers are using your Web site or application.

Why you should attend: For a growing number of business, data can’t be ignored. It needs to be collected, filtered, analyzed and provide strategic and tactical insight. This presentation is for anyone who wants real-world insight into how to leverage data.

Oct 31
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meshmarketing panel: Search Beyond the Little Box

By meshmarketing

The panel: Search Beyond the Little Square Box

The speakers: Kunal Das, Bing evangelist, Microsoft; and Krista LaRiviere, co-founder and CEO, gShift Labs.

The focus: Search is ubiquitous but it doesn’t mean that it’s not changing or evolving. The emergence of the real-time Web and social media is causing big changes what is being searched, what is being spidered, the content available, and when it’s surfaces. While Google still rules the search roost, there are new players on the scene such as Bing, as well as search engines focused on the real-time and social media marketplaces.

Kunal Das and Kristra LaRiviere bring different perspectives to the panel. Das is responsible for evangelizing Microsoft’s vision and strategy for search and inspiring top marketers, key agencies, and the wider search marketing industry.

LaRiviere, a serial entrepreneur, is looking to grow gShift, a Barrie, Ont.-based startup that is taking a new and different approach to search engine optimization by giving companies and agencies new tools to examine, manage and change their SEO strategies.

Here is the complete schedule and speakers for meshmarketing.

Tickets for meshmarketing can be purchased here.

 

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