Skip to main content
All Posts By

mesh conference

mesh is Canada's digital transformation and innovation event taking place in Calgary and Toronto each year.

Nov 09
Love0

meshmarketing panel: social media in the trenches

By meshmarketing

Panel: Social Media in the Trenches

Speakers: Gail Gabrielle Ordogh (Real Sports), Sheldon Levine (Sysomos) and Dorothy Steel (Ontario Ministry of Economic Development and Innovation). Moderated by Michael O’Connor Clarke

Why this panel? For all the talk about best practices and tools, the best advice about using social media comes from companies and people on the front lines who can provide real-world insight into how to leverage social media to drive awareness, engagement, customer service and sales. Learn from people who work in the social media trenches every day how they do their jobs, approach different situations and achieve corporate objectives while using the right tools to be as efficient and productive as possible.

Some of the questions to be addressed include:

–          Why is it important to your organization to incorporate social media in your communications plans?

–          What has been your biggest challenge to date with social media use?

–          What advice do you have for organizations nervous about making the leap into social media?

–          Talking about social media measurement, what’s most important to you?

–          Of the other organizations, brands and companies you’ve seen working in this space, are there any whose social media efforts you particularly admire? Why?

–          Of the social media platforms in use at your organization, which is most important to you strategically? Personally?

–          Where does GooglePlus fit within your plans for 2012? Watch and learn, evaluate, test, actively implement, or ignore?

–          Speed seems to be a constant topic within social media. How fast do you think an organization needs to respond to audience comments, questions or complaints?

 

 

 

Nov 07
Love0

Is There Room for New Social Media Players?

By meshmarketing

The Panel: Is there Room for New Players within Social Media?

The Panelists: Steve Rubel and Dave Kerpen with moderator Mathew Ingram.

Although there are thousands of social networking services, the landscape is dominated by a small handful of players: Facebook, Twitter, LinkedIn and perhaps Google+.

The question is whether there is room my new entrants. For all the talk about Diaspora and, mostly recently, Unthink, there hasn’t been a new kid of social block of any significance in the past few years with the exception of Google+, which is supported by Google’s digital dominance.

What would it take for a new player to establish a strong foothold? What would a new service have to offer and how would it have to market itself to capture the attention of social media users who are increasingly reluctant to wander from existing services? And what should brands do when a new service appears on the scene? Should they jump onto the bandwagon or wait on the sidelines until they know the new service has traction? Come see Rubel and Kerpen provide insight into the competitive social media landscape.

Tickets for meshmarketing can be purchased here. Information about the speakers and schedule is here.

 

 

Nov 02
Love0

meshmarketing panel: social media beyond monitoring

By meshmarketing

Panel: Gaining wisdom, insight and intelligence from social media monitoring

Speakers: Patrick Gladney, Social Media Group, and Scott Lake, Swix

What’s it about: In many respects, social media monitoring is table stakes for most companies. Given the growth of the landscape, companies need to know what’s being said about their products, services, brands, competitors and industry, where the activity is taking place, and who’s leading the conversations.

But what happens after the social media data has been aggregated, filtered and presented? What do companies do with it so they gain the insight needed to make strategic and tactical changes?

Why you should attend: This panel is focused on answering the question “Now what?” so people can get a better grasp on what how they gain wisdom, insight and intelligence from social media monitoring.

Here’s where you can find more information about the speakers and schedule for meshmarketing, which happens on Nov. 15 at the Allstream Centre in Toronto. Tickets can be purchased here.


 

Close Menu