mesh conference, Author at mesh

Oct 31

meshmarketing panel: Search Beyond the Little Box

By mesh conference meshmarketing

The panel: Search Beyond the Little Square Box

The speakers: Kunal Das, Bing evangelist, Microsoft; and Krista LaRiviere, co-founder and CEO, gShift Labs.

The focus: Search is ubiquitous but it doesn’t mean that it’s not changing or evolving. The emergence of the real-time Web and social media is causing big changes what is being searched, what is being spidered, the content available, and when it’s surfaces. While Google still rules the search roost, there are new players on the scene such as Bing, as well as search engines focused on the real-time and social media marketplaces.

Kunal Das and Kristra LaRiviere bring different perspectives to the panel. Das is responsible for evangelizing Microsoft’s vision and strategy for search and inspiring top marketers, key agencies, and the wider search marketing industry.

LaRiviere, a serial entrepreneur, is looking to grow gShift, a Barrie, Ont.-based startup that is taking a new and different approach to search engine optimization by giving companies and agencies new tools to examine, manage and change their SEO strategies.

Here is the complete schedule and speakers for meshmarketing.

Tickets for meshmarketing can be purchased here.

Oct 27

Love0

meshmarketing panel: luxury brands and digital marketing

By mesh conference meshmarketing

How should luxury brands approach digital marketing and social media?

It’s an interesting question given digital marketing and social media can be used to reach the masses or niche markets. The big issue facing luxury brands is whether leveraging digital and social media marketing drives and enhances what luxury brands are doing or whether it causes luxury brands to lose their lustre, stature of exclusivity.

Given this marketing challenge and opportunity, we thought it would be interesting to have a panel at meshmarketing that looks at what luxury brands are doing digitally and how/if their approach to digital marketing and social media is different that what mass-oriented brands are doing.

The Panelists

We put together a panel that features people from different parts of the luxury marketplace.

Joanna Track is the CEO and co-founder of Dealuxe, an online destination for contemporary designer brands. Felicia Yukich is the global social media marketing manager for Four Seasons Hotels & Resorts, and Jason Lonsdale, head of planning with TAXI, one of Canada’s leading advertising agencies.

The luxury panel happens on Nov. 15 at the Allstream Centre in Toronto. It is part of an afternoon of workshops and panels that are hands-on, interactive and engaging so people can go back to work to do their jobs differently or better.

Here’s where you can find more information about the meshmarketing schedule and speakers. You can purchase tickets for meshmarketing here.

Oct 25

Love0

meshmarketing Panel: The Value of Content Marketing

By mesh conference meshmarketing

The Panel:

It seems like the old adage that “Content is King” is alive and well as more companies recognize that providing existing and potential customers with a steady flow of content (blog posts, videos, whitepapers, case studies, podcasts, photos) is a great way to drive engagement, loyalty and stickiness.

The Panelists:

– Marcus Wilson, vice-president of marketing with IdeaPaint, which leverages content (YouTube, a blog, Twitter and Facebook) and the ability to distribute it to drive traffic and, as important, leads.

– Marcus Sheridan, author, entrepreneur, pool business owner, business coach, whose The Sales Lion blog has become one of the leading sources for insight on content marketing and social media.

Why the meshmarketing Panel?

For all the talk about conversations and engagement within social media, content has taken a back seat or, at least, it hasn’t received a lot of attention in the wake our fascination with tweets and updates.

But the tide seems to be turning because there’s more interest in using content to differentiate and drive a brand’s digital presence. When everyone is doing social media, the playing field starts to level so content can be an effective way to rise above the crowd.

Tickets for meshmarketing, which happens on Nov. 15 at the Allstream Centre in Toronto, can be purchased here.