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mesh conference

mesh is Canada's digital transformation and innovation event taking place in Calgary and Toronto each year.

Nov 07
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Is There Room for New Social Media Players?

By meshmarketing

The Panel: Is there Room for New Players within Social Media?

The Panelists: Steve Rubel and Dave Kerpen with moderator Mathew Ingram.

Although there are thousands of social networking services, the landscape is dominated by a small handful of players: Facebook, Twitter, LinkedIn and perhaps Google+.

The question is whether there is room my new entrants. For all the talk about Diaspora and, mostly recently, Unthink, there hasn’t been a new kid of social block of any significance in the past few years with the exception of Google+, which is supported by Google’s digital dominance.

What would it take for a new player to establish a strong foothold? What would a new service have to offer and how would it have to market itself to capture the attention of social media users who are increasingly reluctant to wander from existing services? And what should brands do when a new service appears on the scene? Should they jump onto the bandwagon or wait on the sidelines until they know the new service has traction? Come see Rubel and Kerpen provide insight into the competitive social media landscape.

Tickets for meshmarketing can be purchased here. Information about the speakers and schedule is here.

 

 

Nov 02
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meshmarketing panel: social media beyond monitoring

By meshmarketing

Panel: Gaining wisdom, insight and intelligence from social media monitoring

Speakers: Patrick Gladney, Social Media Group, and Scott Lake, Swix

What’s it about: In many respects, social media monitoring is table stakes for most companies. Given the growth of the landscape, companies need to know what’s being said about their products, services, brands, competitors and industry, where the activity is taking place, and who’s leading the conversations.

But what happens after the social media data has been aggregated, filtered and presented? What do companies do with it so they gain the insight needed to make strategic and tactical changes?

Why you should attend: This panel is focused on answering the question “Now what?” so people can get a better grasp on what how they gain wisdom, insight and intelligence from social media monitoring.

Here’s where you can find more information about the speakers and schedule for meshmarketing, which happens on Nov. 15 at the Allstream Centre in Toronto. Tickets can be purchased here.


 

Nov 01
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meshmarketing presentation: Hiten Shah

By meshmarketing

Presentation: The Magic of Metrics

Speaker: Hiten Shah, CEO/co-founder, KISSMetrics

What’s it about: These days, data rules the roost on the Web. The more data that can be collected about your users and how they behave, the better you can serve their needs with the right content, offers and advertising opportunities. But how does a company approach the mountains of data being collected? How do they make sense of it to make better strategic and tactical decisions?

In this presentation/workshop, Hiten Shah will provide hands-on insight about how to identify, understand and improve the metrics driving your business. Hiten will covers areas such as conversion rates and funnel paths, how to look at your traffic sources to get information about things such as signups conversations, upgrade conversions and referrals, and offer ways to answer questions about how Web site visitors and customers are using your Web site or application.

Why you should attend: For a growing number of business, data can’t be ignored. It needs to be collected, filtered, analyzed and provide strategic and tactical insight. This presentation is for anyone who wants real-world insight into how to leverage data.

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