mesh conference, Author at mesh

Sep 10

meshmarketing: New Format, New Location, Great Speakers

By mesh conference meshmarketing

So here we are with the fourth edition of meshmarketing, which happens on Nov. 7.

We’ve made a number of changes that we’re really excited about. This includes the move to a new venue (the Toronto Reference Library’s‎ Bram & Bluma Appel Salon), a new format (single-stream) and lower prices (early-bird tickets start at $249), which will make meshmarketing more accessible to more people.

What hasn’t changed is our commitment having top-notch speakers who can deliver real-world experience and insight to people looking on new or different ways to do digital marketing. These are people who are in the trenches, tackling new opportunities and issues, and building businesses.

This year’s lineup features three keynote speakers:

– Lee Odden, the author of a recently published book, Optimize, a leading digital marketer and the CEO of TopRank Online Marketing, which provides a mix of online marketing expertise including search engine and social media marketing, business blog consulting and online PR.

– Kristina Halvorson, widely recognized as one of the leading voices in content strategy. She is the author of Content Strategy for the Web and the founder of the popular Confab conference. Her agency, Brain Traffic serves clients such as Hewlett Packard, Coca-Cola, Merck, Amadeus, Best Buy, and Carnegie Mellon University.

– David Usher, a Juno Award-winning musician who has bridged the artistic and social worlds. This include the creation of Arts And Icons, a creativity lab that brings together, designers, artists, hackers and programmers to develop new and interesting projects.

We’ve also have a great lineup of panels:

– A case study featuring Mars’ award-winning “Find Red” campaign that successfully integrated online and off-line campaigns to engage consumers.

– A look at Canada’s e-commerce marketplace, focusing on how marketers can encourage consumers to shop locally. The panelists include Wehuns Tan and Hicham Ratnani.

– The exploration of how brands and marketers can leverage the fast-growing mobile marketplace – be it m-commerce, search, location-based searches, advertising or content. The speakers include Jason Chaney, Jennifer Lum and Naeem Lakhani.

– How to drive discovery-ability on the Web, which is a look at not only search but different things brands can do capture the attention of consumers. We’re happy to have The Search Agency’s Jason Sikora and Unbounce.com’s Carlos Del Rio.

As we mentioned, early-bird tickets start at $249 but they’re only available until Sept. 21. There are also a handful of student tickets for a bargain-basement price of $49.

May 27

Love0

What is mesh, Anyway?

By mesh conference mesh12

In many respects, mesh is a fluid, ever-changing beast.

As the Web evolves and moves into new directions, and as people become more knowledgeable, sophisticated and immersed in the Web, mesh shifts as well.

As a conference organizer, it means there is no such thing as rinse and repeat. It would be an easy way to do things but the conversations and speakers wouldn’t be as relevant or thought provoking.

One of the challenges from a branding standpoint is the messaging needs to continually be updated. While mesh is about connecting, inspiring and sharing, it also embraces many different angles and needs. As we look to get a handle on what mesh is now, it struck me the best approach would be letting a few attendees step into the fray.

“mesh, in a nutshell, is all about big ideas, critical thinking, and emerging trends. It’s not often you get the opportunity to see some of the world’s best thinkers and innovators in one room. I left with not only a handful of great ideas, but with a new perspective on how things work and where we are headed in the future.”
– BV02

“[The] MESH conference in Toronto is all about ideas. Big ideas about social networks – where we are and where we’re heading. Questions too. The organizers present some of the world’s leading thinkers and innovators who, over two days, share insights and challenge the audience to look at our connected world from a fresh perspective. It’s a bit like going back to university – in a good way.”
– Martin Waxman

“As the name suggests, Mesh is about connecting.”
– Financial Post

How would you describe mesh? We’re always looking for new insight so we welcome all suggestions and feedback.

May 23

Love0

Hashcaster brings #mesh12 to the social web in real-time

By mesh conference Uncategorized

Time to get your hash tag on!

This year we’re bringing mesh to the social web in a whole new way! We’ve partnered with Hashcaster the leading Twitter event media platform to curate the #mesh12 hash tag in real-time on http://meshcon.hashcaster.com.

As many of you know keeping up with a rapidly trending hash tag like #mesh12 can be like drinking from a fire hose. Hashcaster solves this problem by curating all the best content and identifying top influencers & contributors in real-time. Never miss another great photo, video or blog on Twitter. Read great crowd sourced stories and keep up with the latest news from speakers, sponsor and exhibitors.

Even better, become part of the Hashcaster experience! How? Simple, just include the #mesh12 hash tag in your tweets. Hashcaster automatically curates all content on the hash tag, include links, photos or videos! If people like and retweet what you’re saying the platform will identify you as a top influencer or contributor and place you on stage by highlighting your content and Twitter handle on the mesh Hashcast site.

There’s nothing like having your name in lights to drive new followers and retweets of your contributions on Twitter. So join the conversation on Twitter and keep up with all that’s happening at mesh this year, visit http://meshcon.hashcaster.com before, during and after the event for the latest news and information from the mesh community.

Enjoy.