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Sep 24

Let’s mesh at Hotel Ocho

By mesh conference meshmarketing

With meshmarketing only six weeks away and mesh ’13 looming on the horizon, it seems like a good time to get together so we’re holding a mesh meetup on Sept. 27 at Hotel Ocho.

It’s a good opportunity to learn more about meshmarketing and the great line-up of speakers, as well as enjoy good conversation and some refreshments with people who are part of Toronto’s booming digital and startup communities.

Here are the details for Thursday:

Time: 7 PM to 10 PM
Location: Hotel Ocho
195 Spadina Ave. (just north of Queen St. on the east side)

Tickets for meshmarketing are on sale for $299 (a $70 discount from the regular price), while student tickets are $49.

Sep 17

Love0

meshmarketing Early-Bird Tickets on Sale ’til Sept. 21

By mesh conference meshmarketing

With a great lineup of speakers, meshmarketing ’12 is going to offer great insight and pragmatic advice on how do improve or change how you do digital marketing.

And to make meshmarketing accessible to pretty much anyone, we’re selling early bird tickets until Sept. 21. We’re clearly biased but it’s a great deal for a full-day of content featuring leading industry players such as Lee Odden and Kristina Halvorson.

We changed the format this year toa single stream, and the content is focused on delivering ideas, intelligence and advice that can be implemented after you get back to the office.

So who should come to meshmarketing?

If you work for a PR, digital or advertising agency, you’ll benefit from seeing where the digital market is heading, including the fast-growing mobile sector.

If you’re into social media, Lee Odden is going to talk about the intersection between social, content and search.

For everyone trying to figure out how to embrace content marketing, Kristina Halvorson is one of the leading content strategists.

If you run an e-commerce business or do marketing for an e-commerce player, we’ve got a panel featuring Wishabi’s Wehuns Tan, Frank & Oak’s Hicham Ratnani and Shop.ca’s Drew Green.

If you want insight into how an online and off-line campaign can be successfully integrated, the people behind the award-winning Mars’ “Find Red” campaign will be talk about the strategy and tactics.

And if you’re looking for insight into how to be discovered in an increasingly noisy landscape, The Search Agency’s Jason Sikora and Unbounce’s Carolo del Rio are on a panel that will dig into the challenges and opportunities.

Tickets can be purchased here for $249, while we have a handful of student tickets for $49.

Sep 10

Love0

meshmarketing: New Format, New Location, Great Speakers

By mesh conference meshmarketing

So here we are with the fourth edition of meshmarketing, which happens on Nov. 7.

We’ve made a number of changes that we’re really excited about. This includes the move to a new venue (the Toronto Reference Library’s‎ Bram & Bluma Appel Salon), a new format (single-stream) and lower prices (early-bird tickets start at $249), which will make meshmarketing more accessible to more people.

What hasn’t changed is our commitment having top-notch speakers who can deliver real-world experience and insight to people looking on new or different ways to do digital marketing. These are people who are in the trenches, tackling new opportunities and issues, and building businesses.

This year’s lineup features three keynote speakers:

– Lee Odden, the author of a recently published book, Optimize, a leading digital marketer and the CEO of TopRank Online Marketing, which provides a mix of online marketing expertise including search engine and social media marketing, business blog consulting and online PR.

– Kristina Halvorson, widely recognized as one of the leading voices in content strategy. She is the author of Content Strategy for the Web and the founder of the popular Confab conference. Her agency, Brain Traffic serves clients such as Hewlett Packard, Coca-Cola, Merck, Amadeus, Best Buy, and Carnegie Mellon University.

– David Usher, a Juno Award-winning musician who has bridged the artistic and social worlds. This include the creation of Arts And Icons, a creativity lab that brings together, designers, artists, hackers and programmers to develop new and interesting projects.

We’ve also have a great lineup of panels:

– A case study featuring Mars’ award-winning “Find Red” campaign that successfully integrated online and off-line campaigns to engage consumers.

– A look at Canada’s e-commerce marketplace, focusing on how marketers can encourage consumers to shop locally. The panelists include Wehuns Tan and Hicham Ratnani.

– The exploration of how brands and marketers can leverage the fast-growing mobile marketplace – be it m-commerce, search, location-based searches, advertising or content. The speakers include Jason Chaney, Jennifer Lum and Naeem Lakhani.

– How to drive discovery-ability on the Web, which is a look at not only search but different things brands can do capture the attention of consumers. We’re happy to have The Search Agency’s Jason Sikora and Unbounce.com’s Carlos Del Rio.

As we mentioned, early-bird tickets start at $249 but they’re only available until Sept. 21. There are also a handful of student tickets for a bargain-basement price of $49.