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Oct 22

How do Marketers Leverage Mobile?

By mesh conference meshmarketing

There are now more than one billion – yes, billion – smartphone users. It’s a meta-market but brands, marketers and advertisers have yet to really figure out how to turn all those users into revenue.

It’s certainly not for a lack of trying. The mobile marketplace includes advertising, e-commerce, search, location-based services (LBS) and content. While advertising has been making modest inroads, it is far from clear whether it has huge potential.

The uncertainly about the mobile market is one of the reasons we wanted to do a panel at meshmarketing. It brings together a variety of people who can offer different perspectives – Jason Chaney is advertising strategist, Jennifer Lum runs Adelphic, a mobile advertising network, Amar Narain is director of IT with Pizza Pizza, which has launched successful mobile apps, and Naeem Lakhani is the COO with BNotions, a mobile developer.

It will be interesting to see what kind of insight and direction the panelists can offer brands and marketers looking to take advantage of the fast-growing mobile market in a way that drives engagement, sales and ROI. To many brands, mobile is proving to be irresistible but getting some sense of what to do is one of their key needs.

Oct 19

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meshmarketing speaker spotlight: David Usher

By mesh conference meshmarketing

meshmarketing David Usher is not only a popular musician but an entrepreneur and savvy user of social media. We’re excited David will be our closing keynote speaker at meshmarketing. With a hectic schedule in the wake of his album, Last Day on Earth, I got a chance to speak with David about his keynote.

What’s the theme of your presentation?

It really talks how to re-engage creativity. A lot of it is about the ideas as we go through life, and how curiosity tends to get worn down. The beginning point is remembering you’re a curious being. It goes through the basic elements of the creative process. What are the steps? Creativity is a learnable, repeatable and transferrable process. Anyone can learn to be more creative. Once you learn the process of creativity, you can use the process over and over in many different areas and disciplines in your life.

How does this reflect your personal experiences?

Right now, what I have found in my own life and everyone surrounding me is the world is in transition and personal cycles and business cycles are so much faster. It not just about being more creative to make better products and services, but being creative because you have to adopt an attitude of change. You are in a constant state of motion and change, and that’s the new normal for everyone whereas before we could be the best locally and that was fine. Now, we are competing on a global scale so we need to open up and branch out.

What’s new in your world these days?

The newest thing is I have finished building and launching is Artists for Amnesty. Artists give us songs and we ask their fans to help spread the world about social justice. We are in the beta phase. We launched a couple weeks ago. I’m also writing for the Huffington Post and working on a TV show.

Tickets for meshmarketing are on sale for $299, while student tickets are $49.

Oct 16

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Keynote Spotlight: Lee Odden

By mesh conference meshmarketing

Once in awhile, you come across a blogger that resonates because their posts consistently deliver valuable insight. A great example is Lee Odden, who writes about content marketing, search and social media on the Top Rank Marketing blog.

Lee, the CEO of TopRank Online Marketing, a digital marketing agency in Minneapolis, is also the author of “Optimize“, which is a must-read for anyone working in the digital marketing space.

When we were looking for speakers for meshmarketing, Lee was an obvious choice given the growing interest in the intersection between search, social and content. So, it goes without saying we’re delighted he’ll be kicking off meshmarketing on Nov. 7.

A key part of Lee’s approach is the importance of integration so all parts of a business – customer service, marketing and sales – are collaborating and sharing ideas to help audiences discover information, consume it, and take action.

Lee’s not only one of the leading digital marketing voices but his presentations are engaging, informative and bound to give you plenty of food for thought.

Tickets for meshmarketing, which takes place at the Toronto Reference Library, are still available for $299 ($70 off the regular price). Student tickets are $49. Here’s the schedule.