mesh conference, Author at mesh

Mar 19

The Rise of Brand Journalism

By mesh conference marketing stream, mesh13

A keynote conversation with Kyle Monson of Knock Twice

Brand journalism or brand content. You’ve likely heard, read or even followed the buzz. You may have even dabbled in it yourself.

Brand journalism involves honest brand storytelling that invites audiences to participate. It’s about producing solid stories that can help advance a company’s branding but does not push its marketing efforts. The goal is to lead a conversation not be the central star of the plot. The fundamentals of journalism carry into this approach to storytelling, which involves creating content that informs while it compelling readers to share, comment and republish this content. In many ways, brand journalism reflects how the evolution of marketing and PR. Business that can do this properly can unlock a huge competitive advantage.

Learn more about our Marketing keynote, Kyle Monson (Knock Twice).

Click here for the full mesh13 schedule.

Mar 19

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Publish, Search, Fulfill & Converse…

By mesh conference business stream, mesh13

The Future of Work and the Enterprise
A keynote conversation with JP Rangaswami, salesforce.com

In 2010 when Salesforce.com CEO Marc Benioff hired JP, he said, “I can think of no one better as salesforce.com’s Chief Scientist than JP Rangaswami. He has the rare talent of being able to see what the future should be, knowing what it takes to get there, and the enthusiasm to make it happen. He is a true innovator.”

When we decided to explore the topic of the future of work and the enterprise, we looked to salesforce.com because it has been a pioneer in developing enterprise platforms. Given JPs experience and expertise and insight, we are sure JP will deliver terrific insight about the future of work, how it is being disrupted and where work will go next.

On his blog, JP has said it is only a matter of time before enterprise software consists of only four types of application: publishing, search, fulfilment and conversation. During this keynote conversation, we will delve deeper into this expectation, its impact on the enterprise and, ultimately, its impact on you.

Learn more about our Business keynote, JP Rangaswami (salesforce.com)

Click here for the full mesh13 schedule.

Mar 19

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The Evolution of Education

By mesh conference mesh13, society stream

A keynote conversation with Ryan Carson of Treehouse

Education has been delivered pretty much the same way for hundreds of years. The Web, however, is starting to shove aside the status quo as new ways are created to deliver and consume education anywhere, any time and any place.

At mesh, we’ve been talking about how the Web has changed the way we learn and teach. This year, we felt it was time to have a keynote so we could do a deep dive. Treehouse, created and led by Ryan Carson, has developed an extensive library of step-by-step video courses and training exercises that give their “students” (we mean, clients) a wide range of competitive, in-demand technology skills.

Learn to build Websites
Create iPhone and Android apps
Code with Ruby on Rails and PHP
…all in your PJs

No experience needed and no pre-reqs required. Treehouse has a seemingly simple mission: bring affordable technology education to people everywhere so they can achieve their dreams and change the world. In the process of building Treehouse, will Ryan and his team at Treehouse change the world themselves? Ryan will talk about the evolution of education, and how his company, Treehouse, is playing a key role in the process.

Learn more about our Society keynote, Ryan Carson (Treehouse)…

Click here for the full mesh13 schedule.