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mesh is Canada's digital transformation and innovation event taking place in Calgary and Toronto each year.

Mesh Partners with Digital Journal to Create Real-Time Newsroom

By mesh13

As mesh looks for new ways to engage attendees and the community, we’re excited about a new partnership with Digital Journal Inc., which will provide a real-time newsroom for mesh ’13, which takes place on May 15/16 at the Allstream Centre in Toronto.

At mesh ‘13, sponsors that want to gain exposure, amplification and be part of the discussion can tap into a team of journalists, marketers and analysts in the mesh/newsroom. The mesh/newsroom will produce content and social media coverage to create discussion and momentum around event topics, attendees and sponsors.

“We’re excited about the new partnership with Digital Journal,” says Mark Evans, mesh cofounder and programming coordinator. “The mesh/newsroom will become our social media nerve centre where the most relevant and engaging content will be surfaced and sponsors will be showcased in completely new ways.”

The mesh/newsroom sponsorship opportunity will only be available to a select number of brands that will receive intense social media coverage and real-time content marketing support to drive engagement with the mesh audience before, during and after the event.

“We’re excited to be partnering with mesh because it creates an immediate and valuable opportunity for brands to engage in real-time content marketing,” says Digital Journal CMO and /newsrooms cofounder Sabaa Quao.

“The mesh conference generates a huge volume of social media conversations. There is a great lineup of speakers and prominent attendees who will attend and that is the formula that event sponsors look for. This year, the mesh/newsroom will deliver something they’ve never seen before.”

Early-bird tickets for mesh can be purchased now for $499, a $150 discount off regular prices, until Feb. 15. One-day passes are available for $399, while student tickets can be picked up for $99. Here’s where you can buy tickets.

This year’s speakers include  Treehouse CEO Ryan Carson; JP Rangaswami, Chief Scientist at Salesforce; Josh Benton from the Nieman Journalism Lab, Wattpad CEO Allen Lau; and Justin Raymond, President of Hailo Network Canada.

 

Meeting the Needs of Digital Marketers

By mesh13

When we put together the programming for mesh, a key part of our approach is identifying up and coming trends, developments and ideas that we think deserve the spotlight.

At the same time, mesh needs to meet the specific needs of attendees so they do their jobs in a new, better or different way. With this mandate, we spend a lot of time creating panels and workshops that provide ideas, inspiration and information.

So, it was gratifying to see a new poll by eMarketer that asked digital marketers about their biggest priorities in 2013 versus 2012. The top five answers were content marketing, conversion rate optimization, social media engagement, targeting and personalization and content optimization.

These are topics that mesh will be all over with speakers such as Joe Pulizzi, who will do a workshop on content marketing, Scott Lake and Joel Yashinksy, who will talk about social media optimization and engagement, and Chris Sukorny Mladen Raickovic and Roy Pereira, who will be on a panel about ad targeting and personalization.

digital marketing

Whether you want to spend one or two days at mesh, there will be panels and workshops that will offer great insight from people in the trenches. Early-bird tickets for $499 (a $150 discount offer the regular price) are available until Feb. 15. There are also one-day tickets for $399 and student tickets for $99.

New for mesh ’13: One-Day Passes

By mesh13

mesh ;'13As you may have noticed, we’ve got a brand new ticketing option for mesh ’13: one-day passes.

So why a one-day pass?

In surveys we did with attendees and a lot of conversations on how we could improve mesh, a key theme was people loved the conference but some of them found it difficult to commit two days away from office.

To let these people eat their cake and have it too, we’re offering a limited number of one-day tickets for day one (society and media) and day two (business and marketing) for $399.  We hope this option makes it easier for people to enjoy mesh in a new way.

Here’s more information about the speakers, keynotes, panels and workshop for mesh. We’ll be updating the mesh ’13 Website soon, which will include more information about speakers, programming and the social events.