mesh conference, Author at mesh

Oct 09

Conversion Optimization = Digital Marketing Success

By mesh conference meshmarketing

In putting together this year’s speaker lineup for meshmarketing, we wanted to focus on people who help brands do better at digital marketing to drive their businesses forward.

A critical part of the digital marketing mix is conversion optimization, which is all about having a Website that turns visitors in customers.

The reality is while social media and content marketing are great ways to attract the attention of existing and potential customers, it doesn’t matter if these people don’t do something (e.g. make a purchase, read a white paper, attend a conference) after they arrive at a Website.

This is why we’re excited about having Peep Laja as one of our keynote speakers. A conversion optimization expert, Peep heads up Austin-based Conversion XL, which uses a straightforward tagline: “We make Websites sell”.

For any business looking to drive digital marketing ROI, conversion optimization should be a huge focus. On Conversion XL’s Website, the math behind better conversion optimization is simple: improve your results just 1% a day, and you’ve doubled it in three months

ConversionXL - Extra Lucrative Conversion Advice

In many ways, conversion optimization is not sexy and it involves a lot of grunt work, tweaking and testing. At the same time, it has to be an important pillar of a brand’s digital marketing activities. If your Website doesn’t deliver measurable results, your business is in trouble.

To get a taste of what Peep will be talking about during his keynote, here are some of his recent blog posts:

1. How to know if your copy is any good?

2. How to do conversion with very little traffic

3. It’s not a conversion problem, it’s a customer development problem

4. Stop copying your competitors, they don’t know what they’re doing either

Tickets for meshmarketing are $199 until Oct. 30 ($299 afterward), while there a handful of tickets for full-time students for $49.

Oct 07

Love0

meshmarketing: One Month to Go

By mesh conference meshmarketing

We’re now officially a month before meshmarketing on Nov. 7 at the Toronto Reference Library.

With our programming locked down, it has been great to see an enthusiastic response from attendees and sponsors. And while I’m biased, it’s shaping up to be the best meshmarketing since we started in 2010.

Perhaps the biggest reason why meshmarketing feels so right this year is the focus on digital marketing tactical execution.

Our speakers are focused on delivering insight to help digital marketers do their jobs better or different – whether it’s the best approach to content marketing or social media, the tools to drive productivity and results, real-world insight into how a large brand (Yellow Pages Group) embraced digital, or a tasty case study about how Oreo successfully leveraged social media.

If you’re a brand or organization that wants to get into digital marketing, needs to be better at digital marketing, or looking for new digital marketing ideas, meshmarketing offers incredible ROI at $199 (until Oct. 30.).

For us, success is having an attendee leave meshmarketing with a long list of to-do’s: tools to check out, blog posts to read, ideas to share and tactics to implement, as well as number of new business connections.

Sure, there are other digital marketing conferences but we think digital marketing is the best option for anyone looking to hear from people in the digital marketing trenches who will help you learn, get inspired and, in time, implement.

Until Oct. 30, tickets for meshmarketing are $199, while tickets for full-time students are $49. To learn more about what’s happening, check out the “magazine” below that provides information about the speakers (including books they have written), the schedule, campaigns and videos.

Sep 30

Love0

meshmarketing Q&A: Randy Frisch

By mesh conference meshmarketing

Within Toronto’s startup community, Uberflip has established itself as one of the leading content marketing players.

Randy Frisch, Uberflip’s chief operating officer, will bring his insight to meshmarketing as a panelist on the digital tools panel with David Singh and Karen Schulman Dupuis. (Note: Pre-registration tickets are $199 until Oct. 30).

We did a mini-Q&A with Randy to get his thoughts on where content marketing is going and how brands can effectively leverage content.

What do you see as some of the more interesting trends within content marketing? What should brands be focused on?

Video and image-based content is definitely one of the biggest trends in content marketing right now. Audiences find these content formats extremely engaging and it’s easier to digest visual content quickly. For visual content to be most effective, it should also be mobile friendly. This leads to another trend in content marketing right now, which is making content mobile-friendly and responsive.

Brands should focus on understanding which social channels their audience spends time on and deliver visual content across these social channels. Marketers should also ensure they have a mobile strategy in place to capitalize on the massive trend toward mobile content consumption.

What the keys to success when it comes to doing content marketing well?

One of the most important components of a successful content marketing strategy is to know your audience – who are they, what do they like/dislike, which social channels do they spend their time on…once content marketers understand exactly who they’re speaking to, they can create targeted and effective content that resonates with these people.

Savvy content marketers are also constantly measuring the effectiveness of their content strategy. They’re aware of key content marketing metrics and are optimizing their content based on how it’s performing against their pre-defined goals.

Successful content marketers are also good at creating effective long-term strategies – they plan ahead and have a roadmap for their content creation, but they’re also flexible in reacting to industry news and trends.

Any tips on how brands can sustain their content marketing activity, and how they can drive distribution?

We’re seeing a massive rise in content clutter these days and marketers need to find ways to break through the noise and capture their audience’s attention. Savvy content marketers find ways to make all their content discoverable without creating extra work for themselves by going through the IT department – and to be frank, this is exactly the problem that Uberflip’s latest product, Hubs, solves.

Brands can also sustain their content marketing activity by monitoring what their audience is interested in. They’re talking to customers and getting their feedback; they’re monitoring social media networks and listening to the pain points and conversations being expressed online. They’re then always refining their content marketing such that it caters to their audience’s wants and desires.

Any new or favourite digital tools these days?

Canva is a new tool that’s definitely on my radar. It’s basically an online software that allows non-designers to create and collaborate on design. Especially with content marketing trending towards visual content, the ability to create great design is an important asset to have. I’ll be sure to check out Canva when it comes out of beta.