One of the keys to doing social media is monitoring and measuring activity. It’s the only way that companies can tell whether their programs are working and, if not, what needs to be tweaked, improved and overhauled.
It goes without saying that we’re excited about Chris Abraham, president and CEO with Abraham Harrison, doing a social media measurement master class.
Chris will provide real-world insight into how to effectively use these tools is gaining traction as companies look for ways to engage, have conversations and build relationships, while getting a handle on the return on investment.
