It’s all well and good to talk about the potential of social media and the digital realm, but who is actually doing something about it?
Bonin is.
As the Global Director of Digital and Social Media at Pepsi, his job is to figure this stuff out and deliver a return for the many Pepsi brands out there. And he knows his stuff: prior to running this area for Pepsi he was EVP of Interactive for Weber Shandwick and a Professor of Online Media at NYU.
While we are sorry that our previously announced keynote is being called away unavoidably, if taking the digital channel from the world of potential to the world of results matters to you, you won’t to miss my Keynote Conversation with Bonin Bough on Day 2 of mesh09.
Haven’t registered yet? Do so here.
