There are now more than one billion – yes, billion – smartphone users. It’s a meta-market but brands, marketers and advertisers have yet to really figure out how to turn all those users into revenue.
It’s certainly not for a lack of trying. The mobile marketplace includes advertising, e-commerce, search, location-based services (LBS) and content. While advertising has been making modest inroads, it is far from clear whether it has huge potential.
The uncertainly about the mobile market is one of the reasons we wanted to do a panel at meshmarketing. It brings together a variety of people who can offer different perspectives – Jason Chaney is advertising strategist, Jennifer Lum runs Adelphic, a mobile advertising network, Amar Narain is director of IT with Pizza Pizza, which has launched successful mobile apps, and Naeem Lakhani is the COO with BNotions, a mobile developer.
It will be interesting to see what kind of insight and direction the panelists can offer brands and marketers looking to take advantage of the fast-growing mobile market in a way that drives engagement, sales and ROI. To many brands, mobile is proving to be irresistible but getting some sense of what to do is one of their key needs.
