You might have heard the term “big data” being dropped at various tech events over the last year or so, but what does it mean, and how does it affect you and your business? Max Shron is joining us at mesh 2012 to answer those questions and more.
Max is a data-strategy consultant and a former data scientist with the online dating service OK Cupid. Online dating may not sound like the kind of thing that would involve a lot of data, but during Max’s time with the company, OK Cupid developed a reputation for bringing the wisdom of data science (and a lot of wit) to bear on the process of matching couples. What are the best questions to ask on a first date? Why do customers who don’t fit the standard definition of beauty get more requests from other users? OKCupid looked into its vast data warehouse and came up with fascinating answers to those and other questions.
The point is that every business with an online presence (and that means virtually every modern business) has an ocean of data underlying how customers interact with the product and/or the website — and within that data are patterns that can help you determine all kinds of things about how to help them, and how to profit from their needs and desires.
Join us at mesh 2012 on May 23 and 24 as Max Shron helps us understand what “big data” really means — and what it means to you. Early-bird tickets are now on sale for $579, while student tickets can be purchased for $99.
