Panel: Data Here, There and Everywhere. Analyzing and Leveraging Big Data
Speakers: Rod Smith (IBM) and Joe Fernandez (Klout). Moderated by Stuart MacDonald.
Why this panel? For many companies, data can be one of their most valuable assets. The insight and intelligence provided by data can provide a company with a wealth information to make strategic and tactical decisions to meet the needs of customers, attract more business and drive sales. The challenge for many companies, however, is effectively dealing with the wealth of data being collected so it can become a valuable asset as opposed to a lot of data.
This panel will give you insight into how to measure, analyze and leverage the growing mountain of data to make smarter strategic and tactical decisions. It will also focus on the most relevant metrics the best approaches and tools to use.
Links:
– A Conversation with IBM’s Mr. Big Data (InfoWorld)
– IBM Makes Big Data Easy for the Little Guy (GigaOm)
– Big Data, Bigger Brains (Klout)
Tickets to meshmarketing, which happens on Nov. 15 at the Allstream Centre, can be purchased here. Here is the complete schedule and list of speakers.
