Panel: Social Media in the Trenches
Speakers: Gail Gabrielle Ordogh (Real Sports), Sheldon Levine (Sysomos) and Dorothy Steel (Ontario Ministry of Economic Development and Innovation). Moderated by Michael O’Connor Clarke
Why this panel? For all the talk about best practices and tools, the best advice about using social media comes from companies and people on the front lines who can provide real-world insight into how to leverage social media to drive awareness, engagement, customer service and sales. Learn from people who work in the social media trenches every day how they do their jobs, approach different situations and achieve corporate objectives while using the right tools to be as efficient and productive as possible.
Some of the questions to be addressed include:
– Why is it important to your organization to incorporate social media in your communications plans?
– What has been your biggest challenge to date with social media use?
– What advice do you have for organizations nervous about making the leap into social media?
– Talking about social media measurement, what’s most important to you?
– Of the other organizations, brands and companies you’ve seen working in this space, are there any whose social media efforts you particularly admire? Why?
– Of the social media platforms in use at your organization, which is most important to you strategically? Personally?
– Where does GooglePlus fit within your plans for 2012? Watch and learn, evaluate, test, actively implement, or ignore?
– Speed seems to be a constant topic within social media. How fast do you think an organization needs to respond to audience comments, questions or complaints?
