Presentation: The Magic of Metrics
Speaker: Hiten Shah, CEO/co-founder, KISSMetrics
What’s it about: These days, data rules the roost on the Web. The more data that can be collected about your users and how they behave, the better you can serve their needs with the right content, offers and advertising opportunities. But how does a company approach the mountains of data being collected? How do they make sense of it to make better strategic and tactical decisions?
In this presentation/workshop, Hiten Shah will provide hands-on insight about how to identify, understand and improve the metrics driving your business. Hiten will covers areas such as conversion rates and funnel paths, how to look at your traffic sources to get information about things such as signups conversations, upgrade conversions and referrals, and offer ways to answer questions about how Web site visitors and customers are using your Web site or application.
Why you should attend: For a growing number of business, data can’t be ignored. It needs to be collected, filtered, analyzed and provide strategic and tactical insight. This presentation is for anyone who wants real-world insight into how to leverage data.
