There’s an old adage in the entertainment industry to always leave them wanting more.
This was not Gabe Zichermann’s intention at the meshMarketing conference when he had to cut short his presentation, “The Future of Marketing is Gamification”, to catch a flight back to the U.S. There was so much interest and excitement from people who were in the room and those heard about it afterward, it made total sense to invite Gabe back to Toronto for mesh ’11 as our marketing keynote on May 26.
As one of the world’s experts on gamification, Gabe has established himself as one of the leading voices exploring the connection between the power of games with brand and marketing strategies. As much as people have embraced the Web, there are still major challenges motivating and managing their behaviour and activity. Gamification is one approach addressing the psychology and habits of the online user.
Gabe’s most recent book, “Game-Based Marketing”, received critical and industry acclaim. His next book on game mechanics is a detailed technical look at architecture and implementation.
For a taste of Gabe’s keynote, check out this Google Tech Talk.
