This is an overview of a panel we’re having as part of meshmarketing on November 17th:
Even as Web-based social networks and services like Twitter and Facebook have exploded over the past few years, the reality is that content is still king, and a well-told story continues to play a key role in how companies get their message across to key stakeholders, including customers, regardless of what medium they are using.
The challenge facing many companies is how to effectively tell these stories in different places — and using new and different tools such as mobile devices, augmented reality, etc. — in ways that resonate with target audiences. How do companies develop marketing and advertising campaigns that have broad appeal, and cut through the mass of other information that is competing for their customers’ attention online and offline?
These are some of the questions we are going to try and find the answers to on our panel, which features James Milward, president of Secret Location — an agency that specializes in interactive, online and mobile storytelling — and Ivan Askwith, director of strategy for Big Spaceship, an award-winning creative agency based in Brooklyn.
