Who is speaking at meshmarketing14?
Ann Handley (MarketingProfs)
Ann Handley speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category. She is a monthly columnist for Entrepreneur magazine, a member of the LinkedIn Influencer program , and co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, originally published 2011. Paperback 2012.) The book has been translated into nine languages, including Turkish, Chinese, Japanese, Korean, Italian, Portuguese. Her new book, Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content, is due out from Wiley this in September 2014. She currently has close to 250,000 followers on Twitter and writes about content, marketing and life here at AnnHandley.com.
A pioneer in digital marketing, Ann is the co-founder of ClickZ.com, which was one of the first sources of interactive marketing news and commentary. She started her career as a business journalist and editor.
Annie Cushing (Annielytics)
Annie Cushing is an SEO and analytics consultant. Her areas of expertise are analytics, technical SEO, and everything to do with data: collection, analysis, and beautification. She’s on a mission to rid the world of ugly data, one spreadsheet at a time. If you just can’t enough data visualization tips, you can check out her blog, Annielytics.com.
Renée Warren (Onboardly)
Renée Warren is the CEO and Co-founder of Onboardly, a demand marketing agency that helps small to mid-sized companies grow by doing three things: Increasing conversions through key revenue-generating channels, acquiring customers and turning those customers into brand ambassadors.
Darby Sieben (Mediative)
Darby joined Yellow Pages (YP) in 2006 and was appointed President of its Mediative division in 2013.
With over 15 years of experience in the digital media, marketing and start-up sectors, Darby has spearheaded large segments of YP’s digital transformation, namely its content distribution strategy. This culminated in the eventual launch of YellowAPI, the company’s open data distribution platform. Under his tenure, YP grew existing agreements with companies like Google and inked strategic traffic and content sharing agreements, many global firsts, with Yahoo! Canada, Facebook, Twitter, Microsoft, Foursquare, The Weather Network, and CBC.
Darby has studied Computer Science at Mount Royal College and Business Management at the University of Lethbridge. He remains active as a start-up investor and advisor.
Dan Martell (Clarity)
Dan Martell is an award-winning Canadian entrepreneur and founder of Clarity, a venture backed startup that makes it easy to connect with top business minds over the phone. He previously co-founded Flowtown, a San Francisco based social marketing product which raised funding, grew to over 50,000 small business customers and was eventually acquired by Demandforce in 2011. In 2012 he was named Canada’s top angel investor having completed over 32 investments with companies like Udemy, Intercom and Unbounce.
Diana Lucaci (True Impact)
Diana Lucaci is the Founder and CEO of True Impact, a Neuromarketing research and strategy firm serving marketers, market researchers and advertisers. Diana is the Canadian Chair of the Neuromarketing Science & Business Association (NMSBA), and a Top 30 under Thirty, by Marketing Magazine.
Ian Everdell (Mediative)
Ian is the Manager of User Experience & Research at Mediative, helping clients optimize the online experience for their potential customers. He manages several key accounts and leads the company’s ongoing research projects to better understand search, buyer behaviour, mobile, and user experience. With a background in neuroscience, web design and eye tracking, Ian brings an invaluable knowledge of human behaviour and human-computer interaction to his position at Mediative. He plays a key role in many of the company’s SEO projects and lends his expertise to the strategy development of both PPC and display advertising projects. Ultimately, Ian believes that success in digital marketing comes down to two things: being found and being good. So he works with clients to make sure they tick both boxes and establish a successful and lasting presence online.
Hana Abaza (Uberflip)
Hana Abaza is the Director of Marketing at Uberflip where she combines a metrics driven approach with an unwavering commitment to creating an exceptional brand experience. She has a knack for communicating inspired tech solutions to mainstream audiences and, with over a decade of experience in digital marketing, she gets results. Hana is also a dynamic speaker and contributor to the Huffington Post, Forbes, Marketing Profs, Content Marketing Institute and other industry publications.
Martin Waxman, APR, is a social media, content marketing and communications strategist, conducts social media training and workshops and teaches digital strategy. He’s the co-founder of three PR agencies and president of Martin Waxman Communications. He writes a blog, myPALETTE, hosts the Inside PR podcast and can be found on Twitter @martinwaxman.
Martin developed a Certificate in Digital Strategy and Communications Management for the University of Toronto School of Continuing Studies and teaches several courses there. He has been a social media instructor at McMaster University, speaks at conferences across North America and guest lectures on PR and digital communications at universities and community colleges. He’s also a columnist for Marketing Magazine, a member of the South by Southwest Interactive Advisory Board, chair-elect of PRSA Counselors Academy’s executive committee; and past-president of CPRS Toronto.
Kevin Keane (Brainsights)
As Co-founder of Brainsights, Kevin runs a neuromarketing start-up that quantifies the consumer subconscious, mining the Big Data of the brain to help advertisers, producers and media companies create more impactful content. His company works with a number of top agencies, media companies and advertisers on improving the felt impact of content.
Eden Spodek (Eden Spodek)
Eden Spodek is digital communications and social media marketing strategist with a knack for integrating online programs into overall marketing plans in a way that is seamless, smart and strategic. From concept to execution to monitoring and measurement, Eden helps develop programs that transform brands, build relationships and grow businesses.
Eden co-developed the Digital Strategy and Communications Management certificate program at University of Toronto School of Continuing Studies and teaches there. She’s an active participant in the Canadian digital community and volunteered as lead co-organizer of PodCamp Toronto for five years. A sought-after speaker, Eden is frequently invited to join panel discussions and speak at a variety of workshops and conferences including the Ontario Government, the Canadian Public Relations Society, mesh conference, BlissDom Canada and Social Capital Conference.
David Bradfield (SapientNitro)
David leads the North American Social Strategy team at SapientNitro. He is based in Toronto, but drives service integration across the central (Detroit, Chicago, Minneapolis) and west regions (San Francisco, Los Angeles). David specializes in digital communication strategy and social business consulting, helping organizations plan and manage relationships and reputation across multiple channels.
Prior to joining SapientNitro, David launched and led the digital, social and emerging media teams at Fleishman-Hillard (Omnicom) in Canada and New York. He also served as global chair of the firm’s Digital practice supporting growth across North America, Europe and Asia.
Over the course of his 18-year career, he has earned a reputation as a thought leader and pragmatic professional known for his sound counsel and calm confidence.
Tom Emrich (We Are Wearables)
Tom is a wearable tech evangelist. He is Founder of We Are Wearables, an organization dedicated to fostering adoption and facilitating innovation in wearable tech through events, education, collaboration and resources. And co-founder of Wearable App Review, the first app review site dedicated to wearable tech across a multitude of devices. Tom also writes about wearables and other emerging tech like the Internet of Things and 3D Printing for a number of sites including Mobile Syrup, Betakit and Designers of Things of which he is the Editor-in-Chief. He has a background in product marketing, development and strategy and has created many apps for mobile and wearable platforms including Google Glass apps Glass Eats and Stay Glassy, TTC. He is also a Google Glass Explorer.