The Jay Baer “meshmarketing magazine”

We’ve got a great speaker line-up for meshmarketing, which happens on Nov. 7 at the Toronto Reference Library.

Using Lookbook, we created an interactive “magazine” featuring one of our keynote speakers, Jay Baer, who will be talking about the intersection between social media and content marketing.

Here’s where you can find more information about meshmarketing, while tickets can be purchased for $199 until Oct. 30.

An Exploration of Native Advertising

mesh conferenceAs social networks look to drive monetization (aka generate revenue) and brands seek to engage consumers (aka get them into the sales funnel), native advertising is beginning to attract more attention and advertising budgets.

By definition, native advertising is a unit bought and displayed on a social media platform – Facebook’s Sponsored stories, Twitter’s Promoted Tweets and Tumblr’s Radar.

For social networks, native advertising has huge potential because it lets them drive revenue from inserting advertising into the live streams of their users. In theory, users will accept and, perhaps, engage with this advertising as long as its relevant and provides some value.

For brands, native advertising is a new way to reach consumers using something other than banner ads, CPC campaigns and sponsorships. If done right, brands can use native advertising to come across as consumer-friendly while still driving sales.

At meshmarketing, we’ve got a great panel looking at the future of native advertising and the challenge and opportunities facing brands.

Our panel includes Olive Media’s Theresa Smith, Polar’s Kunal Gupta and Mindshare Canada’s Heather Dawson, who will look at what what native advertising means to businesses, why there is so much buzz, who it’s different, what’s required to be successful, and how will it evolve.

It will provide the insight and guidance for brands looking to get a handle on native advertising to drive business forward.

Tickets for meshmarketing are $199 until Oct. 30 ($299 afterward). Here’s the schedule and speaker line-up.

What’s in Your Digital Marketing Toolbox?

toolboxFor digital marketers, there is an embarrassment of riches when it comes to tools to have them create, publish and share content, collect and analyze data, monitor and measure social media activity…..and the list goes on.

At meshmarketing, we’ve got an engaging and interactive panel featuring people who work in the digital marketing trenches, and deploy a variety of kinds of digital tools on a daily basis to drive awareness, engagement and the sales funnel.

Moderated by Erin Bury, the panel will feature Randy Frisch (Uberflip),  Karen Schulman Dupuis (MaRS) and David Singh (Kira Talent).

The panel will feature a parade of digital tools, discussions about their merits, and why some tools are better than others. We’ll also have some fun and interesting wrinkles that will get attendees involved.

By the panel’s end, we want attendees to have a list of digital tools to expand their marketing arsenals so they can do their jobs better or different.

So, what are your favourite digital marketing tools? What really gets the job done, and why did you select them over other options? Let us know by leaving a comment.

Tickets for meshmarketing can be purchased for $199 until Oct. 30 (after that, they’re $299.) Here’s information about speakers and the schedule.

Let’s Talk Oreos at meshmarketing

During last year’s Super Bowl between the Baltimore Ravens and San Francisco 49ers, the power at the Superdome in New Orleans went out for 34-minutes.

Seizing the moment, Oreo published a tweet that stole the thunder from all the other advertisers:


The tweet was a combination of a savvy brand that had enthusiastically embraced social media, excellent creativity and terrific timing. It thrust Oreo into the spotlight, stealing the thunder away from brands that had spent millions of dollars on TV spots.

The big challenge facing Oreo was how to not only seize the moment but leverage it as more than just a one-time thing. With a golden opportunity to keep the momentum going, Oreo had to create a plan to keep the ball rolling.

At meshmarketing on Nov. 7 at the Toronto Reference Library, one of the sessions will be a case study on how the “Dunk the Dark” tweet was nurtured and propelled into a multi-faceted campaign.

Join Pam Clarkson from Mondelez Canada, and Laurie Dillon-Schalk and Helen Androlia from Draftfcb on how the Oreo Canada team handled the expectations and challenges of “Dunk in the Dark”.

Tickets for meshmarketing are $199 until Oct. 30 (a sweet deal for a great day of digital marketing insight). Here’s the complete schedule, and a “magazine” (see below) with more details about the speakers and meshmarketing.

Inside PR with Jay Baer

Jay BaerThe folks at Inside PR had a chat recently with Jay Baer, the closing keynote speaker for meshmarketing about his new book, Youtility.

In the podcast, Jays describes Youtility as marketing that has value, which plays a key role in rising above an increasing crowded marketplace.

We’re excited about having Jay speak at meshmarketing. In particular, we’re looking forward to getting his insight into the intersection between content marketing and social media, and how brands can effectively leverage both worlds.