Workshop Summary:
Getting to Approved: 8 rules for Getting Clients Through a Design Process
Being creative is hard work but getting clients to agree to the work is tougher. What I've learned about selling interactive work to different kinds of clients, from Fortune 100 to startups. How to identify dangerous clients that will kill you and how to make getting to approved as easy as possible.
Jon Lax - Bio:
Jon has been working in digital media since 1994. He started at Shift Magazine in 1994 where he helped develop the first ad supported site in Canada. In 1995 he received a National Magazine Award Nomination for his writing in the magazine. Jon went on to Grey Interactive in 1996, where he became Sr. Copywriter.
Jon was Creative Director at Modem Media Canada from 1998 to 2002. During that time he worked for many Fortune 500 clients, helping them develop applications, marketing initiatives and strategies in the digital channel.
In 2002 Jon founded Teehan+Lax with his partner Geoff Teehan. Teehan+Lax is a 25 person user experience design firm working with clients in Canada and the U.S..
Jon has worked with clients like Air Miles, John Hancock, TELUS Mobility, JPMorgan, AOL, President’s Choice, Delta Airlines, IBM, Heineken, GM and Miller SAB.
He has won Cannes Lions, CMA RSVP Awards, Marketing Magazine and Advertising & Design Club of Canada Awards for his work. He has sat as a judge for Marketing Magazine, CMA RSVPs, London International Advertising Awards and Applied Arts Awards.
In 2002 Jon was named one of "30 to Watch: Marketing’s Next Generation" by Marketing Magazine
