What’s on tap for mesh?

Inspired. Informative. Thought-provoking. Great Networking Opportunities. Shared insights.

To learn more about what you’ll be talking about at mesh, please check out the schedule.

In the News

We’re thought-leaders. On innovation. On the importance of entrepreneurs in building the Canadian knowledge economy. On technology and where it’s headed.

See what people are saying about MaRS, our clients and our tenants. Here’s a selection of media coverage from across Canada and around the world.

mesh conference


2012

http://www.techvibes.com/blog/canadian-startups-share-stories-of-success-and-failure-at-mesh-2012-2012-05-25

http://www.techvibes.com/blog/do-canadians-need-an-information-diet-clay-johnson-on-information-malnutrition-2012-05-25

http://www.techvibes.com/blog/google-becoming-irrelevant-social-search-to-own-70-of-searching-by-2013-2012-05-25

http://www.digitaljournal.com/article/323966

http://www.digitaljournal.com/article/323970

http://www.digitaljournal.com/article/325316

http://www.digitaljournal.com/article/325318

http://www.digitaljournal.com/article/325321

http://blogs.itbusiness.ca/2012/05/psst-top-startup-secrets-revealed-at-mesh-conference-2012/

http://martinwaxman.com/2012/05/25/degrees-of-mesh-the-conference-as-education/

http://business.financialpost.com/2012/05/23/torontos-mesh-conference-explores-interactions-in-tech-internet/

2011

 

2010

<http://www.itworldcanada.com/news/catching-up-with-government-2-0-efforts-at-mesh/140736>

 

Further evidence on how the online and private truly MESH
Kristen Yates
Privacy Commissioner of Canada
April 15, 2009

http://blog.privcom.gc.ca/index.php/2009/04/15/further-evidence-on-how-the-online-and-the-private-truly-mesh/

Touching donation – Ontario College gets Microsoft Surface unit
Brian Jackson
ITBusiness.ca
April 15, 2009

http://www.itbusiness.ca/it/client/en/home/News.asp?id=52798

Is technology creating a generation of social morons?
Claude @ MaRS
MaRS Blog
April 15, 2009

http://blog.marsdd.com/2009/04/15/is-technology-creating-a-generation-of-social-morons/

Twitter, Pheromones and Collaboration
Daniel Rose
Omakase Group
April 14, 2009

http://www.omakasegroup.com/blog/archives/412

Les medias sociaux sous-utilises
Johanna Pons
Infopresse
April 14, 2009

http://www2.infopresse.com/blogs/actualites/archive/2009/04/14/article-30741.aspx

Toronto transit riders will be able to track bus locations on cell phones
Michelle MacLeod
ITBusiness.ca
April 14, 2009

http://www.itbusiness.ca/it/client/en/home/News.asp?id=52767

Turning a College Lecutre into a Conversation with CoverItLive
Alfred Hermida
MediaShift @ PBS
April 13, 2009

http://www.pbs.org/mediashift/2009/04/turning-a-college-lecture-into-a-conversation-with-coveritlive103.html

Hyper-local blogs getting more powerful, filling in mainstream gaps
David Silverberg
Digital Journal
April 11, 2009

http://www.digitaljournal.com/article/270720

Citizen journalism and the uncertain future of news
David Silverberg
Digital Journal
April 11, 2009

http://www.digitaljournal.com/article/270673

The new media initiatives behind Toronto’s mesh conference
Moments in Time
April 11, 2009

http://timeinmoments.wordpress.com/2009/04/11/the-new-media-initiatives-behind-torontos-mesh-conference/

Twittermania takes over MESH 09
Marc Saltzman
Sync Blog
April 10, 2009

http://www.sync-blog.com/sync/2009/04/twittermania-takes-over-mesh-09.html

Audio: mesh 2009: Brands in online communities and boring corporate blogs
Bryan Person
Social Voice by Live World
April 10, 2009

http://socialvoice.liveworld.com/blog-entry/Bryan-Persons-Blog/Audio-Mesh-2009/1100000764

My Keynote At Mesh: Growing Communities And Adding True Scarcities
Mike Masnick
TechDirt
April 10, 2009

http://www.techdirt.com/articles/20090410/1359174465.shtml

Seesmic-TweetDeck Battle Heats Up
Mark Evans
Twitterati
April 9, 2009

http://www.twitterrati.com/2009/04/09/seesmic-tweetdeck-battle-heats-up/

It bears repeating: The best events are social beyond the walls
“Toodles”
Tips from the T-List
April 9, 2009

http://www.tipsfromthetlist.com/article10498.html

Why IT managers get left out of the MESH
Shane Schick
IT World Canada Blog
April 9, 2009

http://blogs.itworldcanada.com/shane/2009/04/09/why-it-managers-get-left-out-of-the-mesh/

Mesh, Media, and Miller
Jaime Woo
Torontoist
April 9, 2009

http://torontoist.com/2009/04/mesh_media_and_the_miller.php

Mike McDerment Interview
Laurie Langcastor
CJOB Winnipeg
April 9, 2009

Word of Mouth is an Process, a Practice, a Culture or an Outcome – Yes
Sean Moffitt
Buzz Canuck
April 9, 2009

http://buzzcanuck.typepad.com/agentwildfire/2009/04/word-of-mouth-is-an-process-a-practice-a-culture-or-an-outcome-yes.html

It bears repeating: The best events are social beyond the walls
Tips from the T-List
April 9, 2009

http://www.tipsfromthetlist.com/article10498.html

Toronto Opens Up
Jesse Brown
CBC.ca
April 9, 2009

http://www.cbc.ca/searchengine/blog/2009/04/toronto_opens_up.html

City of Toronto to Launch Transparency in Government Website
Michael Geist
MichaelGeist.ca
April 9, 2009

http://www.michaelgeist.ca/content/view/3841/196/

How Does Twitter Relate to Food?
Jess Bennett
Sift, Dust and Toss
April 9, 2009

http://siftdustandtoss.blogspot.com/2009/04/how-does-twitter-relate-to-food.html

Mesh ’09: Gabe Rivera (Founder, Techmeme) on ‘Future of News’
Varun Mathur
TechVibes
April 9, 2009

http://www.techvibes.com/blog/mesh-09-gabe-rivera-founder-techmeme-on-future-of-news

Mesh ’09: Candid interviews with David Crow and GrowthWorks
Varun Mathur
TechVibes
April 9, 2009

http://www.techvibes.com/blog/mesh-09-candid-interviews-with-david-crow-and-growthworks

Media minds mesh at web conference
Melita Kuburas
Media in Canada
April 9, 2009

http://www.mediaincanada.com/articles/mic/20090409/meshconference.html

Canadian rock singer Usher-ing new online community for musicians (INCLUDES VIDEO)
Brian Jackson
ITBusiness.ca
April 9, 2009

http://www.itbusiness.ca/it/client/en/home/News.asp?id=52748

City of Toronto To Launch Transparency in Government Website
Michael Geist
Michael Geist Blog
April 9, 2009

http://www.michaelgeist.ca/content/view/3841/196/

Mesh Survival Kit
Travis St. Denis
Picture a Day
April 8, 2009

http://picperdiem.blogspot.com/2009/04/mesh-survival-kit.html

Toronto opens up
Jesse Brown
Search Engine Blog – CBC.ca
April 8, 2009

http://www.cbc.ca/searchengine/blog/2009/04/toronto_opens_up.html

The Human Strain: Note from Mesh’s “Future of News” panel
Craig Silverman
Columbia Journalism Review
April 8, 2009

http://www.cjr.org/behind_the_news/the_human_strain.php

Unsure about social media value? Look at the competition, Bough tells mesh
Marketing
Jeromy Lloyd
April 8, 2009

http://www.marketingmag.ca/english/news/media/article.jsp?content=20090408_142807_5180

@MayorMiller goes to Mesh
Marc Weisblott
eye Weekly
April 8, 2009

http://www.eyeweekly.com/blog/scrollingeye/article/57449

Enmeshed in Toronto
Darren Barefoot
Darrenbarefoot.com
April 8, 2009

http://www.darrenbarefoot.com/archives/2009/04/enmeshed-in-toronto.html

Mesh Conference
David Canton
Slaw.ca
April 8, 2009

http://www.slaw.ca/2009/04/08/mesh-conference/

Mesh Day 1 – Too Wired
Webslinger
Glen Farrelly
April 8, 2009

http://glenfarrelly.blogspot.com/2009/04/mesh-day-1-too-wired.html

“betbot” Makes the Dick Tweet of the Mesh Conference
Joey DeVilla
JoeyDeVilla.com
April 8, 2009

http://www.joeydevilla.com/2009/04/08/betbot-makes-the-dick-tweet-of-the-mesh-conference/

Michael Masnick at #Mesh09
“Toodles”
Tips from the T-List
April 8, 2009

http://www.tipsfromthetlist.com/article10407.html

Mesh Day 1 – Too Wired
Glen Farrelly
Backbone Blog
April 8, 2009

http://www.backbonemag.com/Backblog/1_04080901.asp

Stuart MacDonald Interview
Nancy Bilson
CBC News Today
April 8, 2009

Bootstrapping a Startup @ mesh09
Jonathan Keebler
Scribblelive.com
April 8, 2009

http://mesh.scribblelive.com/Event/Bootstrapping_a_Startup__mesh09?Page=0

Managing Personas Online
Jonathan Keebler
Scribblelive.com
April 8, 2009

http://mesh.scribblelive.com/Event/Managing_Personas_Online?Page=0

Keynote with David Miller @ mesh09
Jonathan Keebler
Scribblelive.com
April 8, 2009

http://mesh.scribblelive.com/Event/Keynote_with_David_Miller__mesh09?Page=0

Keynote with Bonin Bough @ mesh09
Jonathan Keebler
Scribblelive.com
April 8, 2009

http://mesh.scribblelive.com/Event/Keynote_with_Bonin_Bough__mesh09?Page=0

Keynote with Howard Lindzon and Paul Kedrosky @ mesh09
Jonathan Keebler
Scribblelive.com
April 8, 2009

http://mesh.scribblelive.com/Event/Keynote_with_Howard_Lindzon_and_Paul_Kedrosky__mesh09?Page=0

Mesh Conference ’09 Day One Recap
Jonathan Kochis
Pears + Eggs
April 8, 2009

http://pearsandeggs.com/?p=56

Social Media Won’t Kill TV
Travis St.Denis
No One Likes a Smart Ass
April 8, 2009

http://terrorinthenight.blogspot.com/2009/04/social-media-wont-kill-tv.html

Mesh 09: Day 2 Keynotes
Simon Cohen
Sync Blog
April 8, 2009

http://www.sync-blog.com/sync/2009/04/mesh-09-day-2-keynotes.html

David Usher: Making music the social media way
Gillian Shaw
The Vancouver Sun
April 7, 2009

http://communities.canada.com/vancouversun/blogs/techsense/archive/2009/04/07/david-usher-making-music-the-social-media-way.aspx

Mesh ‘09
Mike Miner
The Agenda with Steve Paikin – TVO.org
April 7, 2009

http://www.tvo.org/cfmx/tvoorg/theagenda/index.cfm?page_id=3&action=blog&subaction=viewpost&blog_id=81&post_id=9948&CFID=1889302&CFTOKEN=57963147

Step Three: Profit?
Paul Jay
CBCNews.ca
April 7, 2009

http://www.cbc.ca/technology/technology-blog/2009/04/step_three_profit.html

The Tweet-able keynote speaker
Paul Jay
CBCNews.ca
April 7, 2009

http://www.cbc.ca/technology/technology-blog/2009/04/the_tweetable_keynote_speaker.html

Masnick on movie copyright: Yes, Fox outfoxed itself
Paul Jay
CBCNews.ca
April 7, 2009

http://www.cbc.ca/technology/technology-blog/2009/04/masnick_on_movie_copyright_yes.html

Mike Masnick: Online marketing is all about attention and access
Paul Jay
CBCNews.ca
April 7, 2009

http://www.cbc.ca/technology/technology-blog/2009/04/mike_masnick_online_marketing.html

Profile: MESH Conference
Greg Hebert
CFRA Business @ NightB
April 7, 2009

Masnick kicks off mesh with embrace ‘free riders’ message
Marketing and Marketing Daily
Matt Semansky
April 7, 2009

http://www.marketingmag.ca/english/news/media/article.jsp?content=20090407_143719_1864

Mesh Conference 09 – Parts 1, 2 and 3
Mike McNulty
IslandMike
April 7, 2009

http://brazilmike.blogspot.com/2009/04/mesh-conference-2009-part-1.html

http://brazilmike.blogspot.com/2009/04/mesh-conference-2009-part-2.html

http://brazilmike.blogspot.com/2009/04/mesh-conference-2009-part-3.html

Open Government Workshop
Michael De Monte
Scribblelive.com
April 7, 2009

http://mesh.scribblelive.com/Event/Using_Social_Media_for_Social_Change_

The Future of News @ mesh09
Jonathan Keebler
Scribblelive.com
April 7, 2009

http://mesh.scribblelive.com/Event/The_Future_of_News__mesh09?Page=0

Hyper-local media: Does It Work? @ mesh09
Jonathan Keebler
Scribblelive.com
April 7, 2009

http://mesh.scribblelive.com/Event/Hyper-local_media_Does_It_Work__mesh09?Page=0

David Usher talks with Mark Evans @ mesh09
Jonathan Keebler
Scribblelive.com
April 7, 2009

http://mesh.scribblelive.com/Event/David_Usher_talks_with_Mark_Evans?Page=0

Keynote with Jessica Jackley (Kiva.org) @ mesh09
Jonathan Keebler
Scribblelive.com
April 7, 2009

http://mesh.scribblelive.com/Event/Keynote_with_Jessica_Jackley?Page=0

Keynote with Mike Masnick @ mesh09
Jonathan Keebler
Scribblelive.com
April 7, 2009

http://mesh.scribblelive.com/Event/Keynote_with_Mike_Masnick__mesh09?Page=0

MESH 09: Live blogging on Using the Web for Good
Marc Saltzman
Sync Blog
April 7, 2009

http://www.sync-blog.com/sync/2009/04/mesh-09-live-blogging-on-using-the-web-for-good.html

Social media is the focus at Mesh 09
Simon Cohen
Sync Blog
April 7, 2009

http://www.sync-blog.com/sync/2009/04/social-media-is-the-focus-at-mesh-09.html

MESH ’09: Live blogging on The Nuts and Bolts of iTunes
Marc Saltzman
Sync Blog
April 7, 2009

http://www.sync-blog.com/sync/2009/04/mesh-09-live-blogging-on-the-nuts-and-bolts-of-itunes.html

Mesh ’09: Live blogging from David Usher chat
Marc Saltzman
Sync Blog
April 7, 2009

http://www.sync-blog.com/sync/2009/04/mesh-09-live-blogging-from-david-usher-chat.html

Mesh09 Kicks Off in Toronto
TorBjorn Zetterlund
April 6, 2009

http://torbjornzetterlund.com/home/mesh09-kicks-off-in-Toronto-.html

The future of Web and media
Matt Hartley
Globe and Mail
April 6, 2009

http://www.theglobeandmail.com/servlet/story/RTGAM.20090406.wgtmeshblog0406/BNStory/Technology/home

Fox outfoxes itself
Paul Jay
CBCNews.ca
April 6, 2009

http://www.cbc.ca/technology/technology-blog/2009/04/fox_outfoxes_itself.html

Boiling the frog: how to get everyone else as excited about your ideas as you are
Jonathan Keebler
Scribblelive.com
April 6, 2009

http://mesh.scribblelive.com/Event/Boiling_the_frog_how_to_get_everyone_else_as_excited_about_your_idea_as_you_are?Page=0

Segmentation, Positioning and Storytelling: How a Smart Market Strategy can Drive Growth
Michael De Monte
Scribblelive.com
April 6, 2009

http://mesh.scribblelive.com/Event/Segmentation_Positioning_and_Storytelling_How_a_Smart_Market_Strategy_Can_Drive_Growth

Mesh09 – Is That An iPhone In Your Pocket?
Andre
Scribblelive.com
April 6, 2009

http://mesh.scribblelive.com/Event/Mesh09_-_Is_That_An_iPhone_In_Your_Pocket?Page=0

On Responsiveness: the Perception of Speed in Web Application
Jonathan Keebler
Scribblelive.com
April 6, 2009

http://mesh.scribblelive.com/Event/On_Responsiveness_the_Perception_of_Speed_in_Web_Applications

Lessons Learned: How I founded, boostrapped, grew and sold my web startup
Jonathan Keebler
Scribblelive.com
April 6, 2009

http://mesh.scribblelive.com/Event/Lessons_learned_How_I_founded_bootstrapped_grew_and_sold_my_web_startup

Experiments on selling agile development projects. Are Estimate the new ‘Spec’?
Jonathan Keebler
Scribblelive.com
April 6, 2009

http://mesh.scribblelive.com/Event/Experiments_on_selling_agile_development_projects_Are_Estimates_the_new_Spec

Event-Driven ArchitecturesB
Jonathan Keebler
Scribblelive.com
April 6, 2009

http://mesh.scribblelive.com/Event/Event-Driven_Architectures?Page=0

Value Judgements in Interface Design @meshu09
Michael De Monte and Andre
Scribblelive.com
April 6, 2009

http://mesh.scribblelive.com/Event/Value_Judgements_in_Interface_Design5

Mesh ’09: Live coverage
Simon Cohen
Sync Blog
April 6, 2009

http://www.sync-blog.com/sync/2009/04/mesh-09-live-coverage.html

Torontoist will Mesh You Up
Torontoist
April 6, 2009

http://torontoist.com/2009/04/torontoist_will_mesh_you_up.php

Speaking at Mesh ’09 – Canada’s Leading Web Conference
George Tsiolis
Small & Micro Cap 2.0
April 6, 2009

http://blog.agoracom.com/2009/04/06/speaking-at-mesh-09-canada%E2%80%99s-leading-web-conference/

The Morning After Mesh: A Third Tuesday Social Media Breakfast with Bryan Person
Joseph Thornley
ProPR
April 6, 2009

http://propr.ca/2009/the-morning-after-mesh-a-third-tuesday-social-media-breakfast-with-bryan-person/

Mesh Conference 2009
FredBrunel.com
April 5, 2009

http://fredbrunel.com/journal/2009/04/mesh-conference-2009/

Mesh promises help for Web newbies and vets alike
Marketing and Marketing Daily
Matt Semansky
April 3, 2009

http://www.marketingmag.ca/english/news/media/article.jsp?content=20090403_144413_5740

ScribbleLive Schwag @ Mesh 09
ScribbleLive Official Blog
April 2, 2009

http://blog.scribblelive.com/2009/04/scribblelive-shwag-mesh-09/

Mesh 09 Bootstrapping a Startup panel
Michael O’Connor Clarke
Uninstalled
April 2009

http://michaelocc.com/2009/04/mesh-09-bootstrapping-startup-panel.html

Have you registered for Mesh 2009? Canada’s web conference begins April 7th
TechSMB
March 30, 2009

http://www.techsmb.ca/blog/2009/03/have-you-registered-for-mesh-2009-canadas-web-conference-begins-april-6th/

Behind the Scenes Look at Mesh ‘09
TechVibes
March 28, 2009

http://www.techvibes.com/blog/behind-the-scenes-preparations-for-mesh-09

Free meshU Workshop Tickets
WebDesignerWall
March 26, 2009

http://www.webdesignerwall.com/general/free-meshu-workshop-tickets/

What’s happening in the next two weeks
mediacampathens.wordpress.com
March 26, 2009

http://mediacampathens.wordpress.com/2009/03/26/whats-happening-in-the-next-two-weeks/

Upcoming Web 2.0 conferences
Posted by Sacha Chua
Sachachua.com
March 25, 2009

http://sachachua.com/wp/2009/03/25/upcoming-web-20-conferences/

The daily grind
Brandinfiltration.com
Posted by Nathan
March 25, 2009

http://www.brandinfiltration.com/dailygrind/2009/03/25/win-student-tickets-to-mesh/

Why Coasters Should Go To #mesh09
Posted by Crew in Meatspeace
DREWMACK.COM
March 24, 2009

http://drewmack.com/2009/03/24/why-coasters-should-go-to-mesh09/

ScribbleLive + mesh09 – liveblogging BFFs
Jonathan Keebler
Keebler/Blog
March 23, 2009

http://www.keebler.net/blog/2009/03/21/scribblelive-mesh09-liveblogging-bffs/

MeshU/StartupNorth party – April 6 2009
Startupnorth.ca
Posted by Jevon MacDonald
March 23, 2009

http://www.startupnorth.ca/2009/03/23/meshustartupnorth-party-april-6-2009/

ScribbleLive + mesh09 = liveblogging BFFs
Keebler/Blog
Keebler.net
March 21, 2009

http://www.keebler.net/blog/2009/03/21/scribblelive-mesh09-liveblogging-bffs

Do you Kiva?
Markfaul.ca
March 20, 2009

http://markfaul.ca/2009/03/20/do-you-kiva

Where will you be this year?
Posted by Dave Fleet
davefleet.com
March 17, 2009

http://davefleet.com/2009/03/upcoming-speaking-gigs

All Sorts of Goings-On This Week
Posted by Joey deVilla
globalnerdy.com
March 17, 2009

http://www.globalnerdy.com/2009/03/17/all-sorts-of-goings-on-this-week/

meshmarketing


2011
<http://www.marketingmag.ca/news/media-news/klout-founder-outlines-his-future-challenges-40334?p=40334?utm_source=EmailMarketing&utm_medium=email&utm_campaign=marketing_daily_AM>
<http://business.financialpost.com/2011/11/14/klouts-privacy-challenges-grow-in-step-with-influence/> . Our friend Brian Jackson at ITbusiness.ca <http://ITbusiness.ca> <http://ITbusiness.ca> has also run an interview with Joe Fernandez here <http://www.itbusiness.ca/it/client/en/home/News.asp?id=64961> (and he also linked to the website). Brian also ran a quick video interview with the WestJet chap <http://www.itbusiness.ca/it/client/en/home/News.asp?id=64957> .

Last week there was a short pointer to the event posted on BlogTO too <http://www.blogto.com/tech/2011/11/three_must-attend_november_conferences_in_toronto/>
Past
Tweeting
Molson, among others, uses social media even if its effect isn’t quantified
Hollie Shaw, Financial Post

http://www.financialpost.com/story.html?id=2162083

Advertising agencies are frequently pressed by big-brand clients to quantify the payoff of their social-media efforts — a sticky question, given that the value of social media is still hotly debated.
While everyone agrees the digital communications channel is increasingly important, it is impossible to quantify the impact of so-called brand “whispers” of social media using decades-old measurement tools meant to gauge the effectiveness of traditional media, such as TV or radio campaigns.
“The metrics are not decided yet,” Mitch Joel, president of digital marketing and communications agency Twist Image, told an audience at the recent Mesh Marketing conference in Toronto.
“So when a client says to me, ‘If I cancel all my TV [spending] and replace it with blogging, what will it do for me?’ the answer is, ‘We don’t know.’ ”
Molson Coors Canada has been working the social-media front for years, and now promotes its brand through 19 websites, a community blog, numerous Facebook sites and Twitter feeds.
Ferg Devins, vice-president of government and public affairs at the brewer, says his company tries not to spend too much time debating the relative importance of social media over traditional advertising, but knows it is now an essential part of overall brand communications.
“We try to boil it down to the conversation we are having with consumers,” he said. While marketers are interested in what brand influence and consumer engagement mean in terms of consumers buying merchandise, the biggest challenge these days, he said, is building loyalty. “You have brand advocates, and you can blast advertising at them, or have a conversation with them, or just give them a coupon. Some people want a conversation, some just want the coupon.”
For the recent launch of Molson 67, a new ultra-low-calorie light beer, Molson’s integrated advertising effort had a heavy social-media component.
The brewer stoked buzz before the launch through Twitter and looked to its Molson Insider database, where consumers sign up to receive information about contests and promotions before they become public, and its Molson Canadian Facebook fan page to find those top consumer “brand advocates.” It invited 70 of them along with a friend to sample the beer and learn about the new brand at a launch party hosted by a brew master, and they were encouraged to write about their experien-ces on a dedicated Molson 67 site. In addition, Molson formed a partnership with the Food Network’s web-site that includes editorial content about Molson 67.
The surge in corporate social-media efforts comes after decades of so-called “push” marketing, in which consumers were viewed largely as passive sponges of brand marketing. Marketers have been trying to adjust to the new reality of mastering the complicated and ever-expanding art of listening to consumers. And while direct quantification of social-media efforts into sales may be elusive, listening could go a long way toward building brand goodwill.
Mr. Devins cautioned the opposite can also be true, adding that corporations are at risk of appearing ignorant or uncaring about what their customers are saying if they do not participate in social media .
With social media, he said, “it’s like the phones are ringing. But they aren’t calling you, because they are talking amongst themselves. There are a lot of conversations taking place out there about your brands.”
Mr. Joel of Twist Image said the best information and advice he received when he posted a general Twitter query about Dell Inc. hard drives came from people who worked for Dell. But a good reputation can also be torn down quickly. In one case, he said, a negative online review of a West Coast inn led to a rash of cancellations, but the hotel proprietors did not know about the review until weeks later — they merely experienced the fallout from it.
Modern marketing now resembles the oldest form of marketing, Mr. Joel said: word of mouth. “We are actually going back to the way we used to market. But big brands that were busy doing their big thing now have to get their hands dirty, whether it [means giving attention to messaging from] the kook sitting at home with too much time on his hands, or a legitimate blogger.”
Such social-media communication can also readily turn into mainstream media communication, noted Lisa Gibson, associate vice-president of communications at Canadian Tire Corp.. Ongoing negative commentary from a blogger resulted in a less than flattering CBC Marketplace report, she noted, “which we weren’t thrilled about.”
So while gauging the value of social media might be elusive, online opinion can have an influence on a brand’s perception. “It’s just like if we had a really great article in the National Post,” Ms. Gibson said. “It’s hard to quantify how many people might have walked in and bought something.”
Given the vastness and rapidity of social media, many big companies are now hiring “community managers” to track social-media activity full time, manage the flow of communication and deal with consumers’ concerns.
Tracking technologies such as HootSuite, TweetDeck and Radian6 now exist to monitor the level of consumer chat about a brand. Some even try to track consumer sentiment from the tone of the words used.
Molson is using Radian 6 to track for brand mentions and sentiment in blog posts and tweets and responds to those consumers in what it calls “Direct to Drinker” engagement.
“Maybe the message you thought that you were driving, you aren’t — you need to be listening,” Mr. Devins said.

meshmarketing: the dance floor where spin has been left for dead <http://www.mondoville.com/2009/10/mesh-marketing/>
Mondoville
October 22, 2009

Musings on meshmarketing <http://martinspalette.blogspot.com/2009/10/musings-on-mesh-marketing.html>
My(PR)palette
October 29, 2009

Mesh Marketing 09 <http://jessicamuhlbier.com/?p=40>
Jessica Muhlbier
October 26, 2009

#MeshMarketing <http://candyandaspirin.blogspot.com/2009/10/meshmarketing.html>
Candy and Aspirin
October 23, 2009

Below are the links for mesh10…

Imagine checkout with cybercash <http://www.theprovince.com/life/Imagine+checkout+with+cybercash/3076690/story.html>

The Province

Matt Hartley

May 27, 2010

With backlash growing Facebook updates privacy settings <http://www.marketingmag.ca/english/news/media/article.jsp?content=20100526_170011_2964>

Marketing Magazine

Associated Press

May 27, 2010

Cash won’t be king much longer if PayPal has its way <http://www.canada.com/business/Cash+king+much+longer+PayPal/3074314/story.html>

Canada.com

Matt Hartley

May 26, 2010

Don’t like Facebook? Walk away, Cavoukian says <http://news.idg.no/cw/art.cfm?id=D63355F5-1A64-6A71-CE695E7DC84AE63C>

ComputerWorld Canada

Jennifer Kavur

May 26, 2010

Tech piracy can fuel innovation, says former pirate radio DJ <http://www.itbusiness.ca/it/client/en/home/News.asp?id=57700>

Itbusiness.ca

Nestor E. Arellano

May 26, 2010

Government 2.0 round-up at Mesh <http://www.itbusiness.ca/it/client/en/home/News.asp?id=57711&cid=6>
Itbusiness.ca
Jennifer Kavur
May 25, 2010

Cash not king <http://www.financialpost.com/story.html?id=3067430>
National Post
Matt Hartley
May 25, 2010

PayPal Wants to Be in Your TV, Your DVD Player and Your Car <http://gigaom.com/2010/05/21/paypal-wants-to-be-in-your-tv-your-dvd-player-and-your-car/>
‎GigaOm
Mathew Ingram
May 22, 2010

Catching up with Government 2.0 efforts at Mesh <http://www.itworldcanada.com/news/catching-up-with-government-2-0-efforts-at-mesh/140736>
‎ITWorld Canada
Jennifer Kavur
May 22, 2010

Meshing with the Murky Future of the Web <http://torontoist.com/2010/05/meshing_with_the_murky_future_of_the_web.php>
‎Navneet Alang
Torontoist
May 22, 2010

Don’t like Facebook? Walk away, Cavoukian says <http://www.itworldcanada.com/news/dont-like-facebook-walk-away-cavoukian-says/140716>
‎ITWorld Canada
Jennifer Kavur
May 21, 2010

Get ‘porn buddy’ to clean up your digital debris when you die <http://www.itbusiness.ca/it/client/en/home/News.asp?id=57669>

ITBusiness

Nestor E. Arellano

May 21, 2010

Justin Kozuch: first recipient of $40,000 mesh prize <http://www.techvibes.com/blog/justin-kozuch-first-recipient-of-40000-mesh-prize>

Karim Kanji

Techvibes.com

May 21, 2010

Social Media for Business 101 <http://www.itworldcanada.com/news/social-media-conference-coming-soon-to-toronto/140718>

ComputerWorld Canada

Jennifer Kavur

May 20, 2010

Mesh Conference 2010 highlights <http://www.blogto.com/tech/2010/05/mesh_conference_2010_highlights/>

blogTO

Erin Bury

May 20, 2010

How to get your startup ready for investment <http://sprouter.com/blog/how-to-get-your-startup-ready-for-investment/>

Sprouter Blog

Erin Bury

May 20, 2010

Will that be cash, cheque or PayPal? <http://www.ctv.ca/generic/generated/static/business/article1574822.html>

CTV News

Omar El Akkad

May 20, 2010

Digital professionals attend “Canada’s Web Conference” in Toronto <http://www.metronews.ca/toronto/local/article/530810–digital-professionals-attend-canada-s-web-conference-in-toronto>

Metro Toronto

Erin Bury

May 20, 2010

Will that be cash, cheque or PayPal? <http://www.theglobeandmail.com/news/technology/will-that-be-cash-cheque-or-paypal/article1574822/?cmpid=nl-tech1>

Globe and Mail

Omar El Akkad

May 20, 2010

Don’t like Facebook? Walk away, Cavoukian says <http://www.itworldcanada.com/news/dont-like-facebook-walk-away-cavoukian-says/140716?sub=1528269&utm_source=1528269&utm_medium=dailyitwire&utm_campaign=enews>

ComputerWorld Canada

Jennifer Kavur

May 20, 2010

San Dimas High School Football Rules <http://www2.macleans.ca/2010/05/20/san-dimas-high-school-football-rules/>

Macleans.ca

Andrew Potter

May 20, 2010

Mesh 2010 Brings Marketers, Developers and Entrepreneurs Together <http://www.techvibes.com/blog/mesh-2010-brings-marketers-developers-and-entrepreneurs-together>

Techvibes

Nehal Kazim

May 20, 2010

How real-time is changing everything <http://www.marketingmag.ca/english/news/media/article.jsp?content=20100519_182853_11908>

Marketing Magazine

Jeff Beer

May 20, 2010

Janice Diner tabs-in to Facebook’s possibilities <http://www.marketingmag.ca/english/news/media/article.jsp?content=20100519_183044_10316>

Marketing Magazine

Jeromy Lloyd

May 20, 2010

Make content ‘good enough to steal,’ Maggie Fox tells Mesh <http://www.marketingmag.ca/english/news/marketer/article.jsp?content=20100519_183248_10224>

Marketing Magazine

David Brown

May 20, 2010

LinkedIn looks to avoid privacy problems <http://www.kelowna.com/2010/05/19/linkedin-looks-to-avoid-privacy-problems/>
‎Kelowna.com

May 20, 2010

Mesh 2010 <http://soldierofcode.com/2010/05/20/mesh-2010/>

Soldier of Code

May 20, 2010

Making Connections at Mesh Conference <http://www.backbonemag.com/Backblog/making-connections-at-mesh-conference.aspx>

Backbone Magazine

Glen Farrelly <http://glenfarrelly.blogspot.com/>

May 19, 2010

FP Tech Desk @ mesh2010: Why LinkedIn thinks it’s a great time to be in the marketing game <http://business.financialpost.com/2010/05/19/fp-tech-desk-mesh2010-why-linkedin-thinks-its-a-great-time-to-be-in-the-marketing-game/>
Financial Post: FPPosted

Matt Hartley

May 19, 2010

The open data dilemma <http://www.nowtoronto.com/daily/story.cfm?content=175064>

NOW Magazine

Joshua Errett

May 19, 2010

FP Tech Desk @ mesh2010: If your online marketing is good enough, people will steal it <http://business.financialpost.com/2010/05/19/fp-tech-desk-mesh2010-if-your-online-marketing-is-good-enough-people-will-steal-it/>
Financial Post: FPPosted

Matt Hartley

May 19, 2010

LinkedIn looks to avoid privacy problems <http://www.cbc.ca/technology/story/2010/05/19/linked-in-mesh-conference.html>

CBC News

Peter Nowak

May 19, 2010

LinkedIn looks to avoid privacy problems <http://sync.sympatico.ca/News/ContentPosting_CBC?newsitemid=linked-in-mesh-conference&feedname=CBC-TECH-SCIENCE-V3&show=False&number=0&showbyline=True&subtitle=&detect=&abc=abc&date=True>

Sympatico.Sync.ca (from CBC News)

Peter Nowak

May 19, 2010

mesh 2010: How social media are transforming newsrooms <http://www.digitaljournal.com/article/292231>

Digital Journal

David Silverberg

May 19, 2010

mesh 2010: Dissecting new media’s ‘fast-food content’ <http://www.digitaljournal.com/article/292233>

Digital Journal

David Silverberg

May 19, 2010

The future of payment is automated <http://www.marketingmag.ca/english/news/media/article.jsp?content=20100519_144926_11440>

Marketing Magazine

Jeff Beer

May 19, 2010

FP Tech Desk @ mesh2010: PayPal’s plan to dominate online payments <http://business.financialpost.com/2010/05/19/fp-tech-desk-mesh2010-paypals-plan-to-dominate-online-payments/>
Financial Post: FPPosted

Matt Hartley

May 19, 2010

Making Connections at Mesh Conference <http://glenfarrelly.blogspot.com/2010/05/making-connections-at-mesh-conference.html>

Webslinger blog

Glen Farrelly

May 19, 2010

Facebook privacy rules will ‘alienate’ users, expert tells Mesh <http://www.marketingmag.ca/english/news/media/article.jsp?content=20100519_145223_12284>

Marketing Magazine

David Brown

May 19, 2010

LinkedIn faces friendly flack for ignoring youth <http://www.facebook.com/#!/?sk=messages&tid=1130487599453>

Marketing Magazine

Jeromy Lloyd

May 19, 2010

How social media is transforming modern reporting <http://www.marketingmag.ca/english/news/media/article.jsp?content=20100518_174802_10284>

Marketing Magazine

Jeff Beer

May 19, 2010

Online complemented Olympic TV viewing, Alon Marcovici tells Mesh <http://www.marketingmag.ca/english/news/media/article.jsp?content=20100518_174947_1828>

Marketing Magazine

Jeromy Lloyd

May 19, 2010

Joseph Menn: Fatal System Error | Chris Thorpe: Future of Newspapers | Avril Benoit: Social Media to the Rescue <http://www.tvo.org/cfmx/tvoorg/theagenda/>

The Agenda with Steve Paikin

May 19, 2010 8:00 PM

oh yeah, my facebook page <http://ilovemediainc.com/>

ilovemediainc.com
Eryn Billings
May 18, 2010

FP Tech Desk @ mesh2010: How The Guardian is changing news by giving it away to developers <http://business.financialpost.com/2010/05/18/fp-tech-desk-mesh2010-how-the-guardian-is-changing-news-by-giving-it-away-to-developers/>
Financial Post: FPPosted

Matt Hartley

May 18, 2010

FP Tech Desk @ mesh2010: Why everyone needs to appoint a digital executor before they die <http://business.financialpost.com/2010/05/18/fp-tech-desk-mesh2010-why-everyone-needs-to-appoint-a-digital-executor-before-they-die/>
Financial Post: FPPosted

Matt Hartley

May 18, 2010

Mesh Conference Takes You Behind the Scenes on Privacy – Day 1 <http://www.techvibes.com/blog/mesh-conference-takes-you-behind-the-scenes-on-privacy-day-1>
Techvibes

Nehal Kazim

May 18, 2010

Online Privacy <http://www.tvo.org/cfmx/tvoorg/theagenda/index.cfm?page_id=3&action=blog&subaction=viewpost&blog_id=43&post_id=12605>

The Agenda Blogs

Steve Paikin

May 18, 2010

Agenda at mesh livechat: The evolution of privacy <http://www.tvo.org/cfmx/tvoorg/theagenda/index.cfm?page_id=3&action=blog&subaction=viewPost&post_id=12600&blog_id=323>

The Agenda Blogs

Mike Miner

May 18, 2010

Guardian Says It Needs to Become an Open Platform <http://gigaom.com/2010/05/18/guardian-says-it-needs-to-become-an-open-platform/>

Gigaom

Mathew Ingram

May 18, 2010

The West is “creamed” when it comes to cybercrime, says author <http://www.marketingmag.ca/english/news/media/article.jsp?content=20100518_142805_6700>

Marketing Magazine

Jeff Beer

May 18, 2010

FP Tech Desk @ mesh2010: Joseph Menn on why the West is losing the cyber security war <http://business.financialpost.com/2010/05/18/fp-tech-desk-mesh2010-joseph-menn-on-why-the-west-is-losing-the-cyber-security-war/>
Financial Post: FPPosted
Matt Hartley
May 18, 2010

Chris Thorpe tells media owners “open” is better <http://www.marketingmag.ca/english/news/media/article.jsp?content=20100518_143032_6320>
Marketing Magazine
Jeromy Lloyd
May 18, 2010

social media & user-generated content in the newsroom <http://ilovemediainc.com/>
ilovemediainc.com
Eryn Billings
May 18, 2010

Anybody going to the MESH conference? <http://www.tribemagazine.com/board/geek-computers-gaming/159902-anybody-going-mesh-conference.html>

Tribe.ca

Alex Dordevic

May 17-18, 2010

meshU Hits the Ground Running <http://www.techvibes.com/blog/meshu-hits-the-ground-running>

Techvibes

Nehal Kazim

May 17, 2010

Agenda at mesh: A look back at Agenda tech talk <http://www.tvo.org/cfmx/tvoorg/theagenda/index.cfm?page_id=3&action=blog&subaction=viewpost&blog_id=445&post_id=12596>

The Agenda Blogs

Mike Miner

May 17, 2010

Kicking things off at mesh 2010: Toronto’s tech leaders <http://www.tvo.org/cfmx/tvoorg/theagenda/index.cfm?page_id=3&action=blog&subaction=viewpost&blog_id=81&post_id=12597>

The Agenda Blogs

Mike Miner

May 17, 2010

Toronto’s mesh conference of Web start-ups, media leaders <http://www.digitaljournal.com/article/292150>

Digital Journal

David Silverberg

May 17, 2010

Making a Mesh <http://www.nowtoronto.com/news/webjam.cfm?content=175003>
NOW
Joshua Errett
May 13, 2010

Bill Buxton to keynote at meshu <http://www.stumbleupon.com/su/17VFln/techvibes.com/blog/bill-buxton-to-keynote-at-meshu>
Techvibes
Karim Kanji
May 12, 2010

Mesh Conference: Toronto, May 18th – 19th <http://www.joeydevilla.com/2010/05/12/mesh-conference-toronto-may-18th-19th/>
The Adventures of Accordion Guy in the 21st Century
Joey deVilla
May 12, 2010

Is there value in attending conferences? <http://www.theglobeandmail.com/report-on-business/your-business/start/mark-evans/is-there-value-in-attending-conferences/article1557434/>
Globeandmail.com
Mark Evans
May 5, 2010

LinkedIn VP to keynote at mesh 2010 <http://www.techvibes.com/blog/linkedin-vp-to-keynote-at-mesh-2010>

Techvibes

Karim Kanji

April 27, 2010

Scott Thompson to keynote mesh 2010 <http://www.techvibes.com/blog/scott-thompson-to-keynote-mesh-2010>

Techvibes

Karim Kanji

April 15, 2010

meshU returns to Toronto <http://www.techvibes.com/blog/meshu-returns-to-toronto>

Techvibes

Rob Lewis

March 31, 2010

5 Questions…with Mark Evans <http://www.techvibes.com/blog/5-questionswith-mark-evans>

Techvibes

Karim Kanji

February 10, 2010

meshwest


Toronto Reference Library‎ | Bram & Bluma Appel Salon

This new location for meshmarketing offers a central location for our guests. This unique, contemporary and versatile venue is ideal for mm12. Conveniently located on the second floor of the iconic Toronto Reference Library, The Bram & Bluma Appel Salon is a vibrant new literary and cultural commons at the heart of the city.

Best news…the venue has free Wi-Fi!

meshU


Toronto Reference Library‎ | Bram & Bluma Appel Salon

This new location for meshmarketing offers a central location for our guests. This unique, contemporary and versatile venue is ideal for mm12. Conveniently located on the second floor of the iconic Toronto Reference Library, The Bram & Bluma Appel Salon is a vibrant new literary and cultural commons at the heart of the city.

Best news…the venue has free Wi-Fi!

Why mesh?

mesh explores how the web is evolving, the emergence of new and emerging trends, and what’s over the digital horizon. You will come away from mesh with new ideas, inspiration and tons of food for thought on how you personally and professionally use the Web.

Canada’s premier digital conference, mesh conference, is a chance to connect with people who are as excited about the potential of digital as you are — people who want to know more about how it is changing the way we live, work and interact with the world. And you won’t just connect with them in the hallways — at mesh, every session is interactive.

meshmarketing is the place to interact with digital marketing thought leaders, connect with peers and prospects, and get a better understanding of the impact new developments are having on your strategy, business and job. Together, we explore topics such as content marketing, Website optimization, social marketing and digital tools.

If you’re passionate about the web and the digital landscape, mesh is a great place to immerse yourself in great content, conversations and ideas.