SPEAKER | Marketing
the mesh schedule
Date: May 28
Time: 2:50 PM – 3:40 PM
Location: The Drake | Underground
Joel Book is a founding Principal in the Marketing Insights group at ExactTarget, a leading provider of marketing automation solutions for data driven digital marketing leveraging the combined strengths of Email, Mobile, Social Media and Websites.
Joel joined ExactTarget in the spring of 2004 and has become one of the industry’s leading experts on cross channel marketing and customer experience management.
A respected professional with more than 37 years of experience in database marketing, Joel teaches organizations how to leverage customer data and marketing automation technology to deliver offers and information that are personalized the customer’s needs, interests and preferences. He is one of the most dynamic and sought-after speakers in his field because his no-nonsense presentations are packed with current trends and best-in-class examples of digital marketing that show how innovative brands are using Email, Mobile, Social Media and Websites to acquire, onboard, serve and retain customers.
Book is a 1976 graduate of the University of Illinois where he earned his degree in Marketing Communications. He is a member of the Business Marketing Association, the Direct Marketing Association.