The meshmarketing14 schedule

At-A-Glance


Time Activity with Location
8:30 AM to 8:55 AM Registration in Prologue
Breakfast Café w/ Village Juicery
8:55 AM to 9:05 AM Opening of meshmarketing14 in Epic Hall
9:05 AM to 9:55 AM Keynote with Ann Handley (MarketingProfs) in Epic Hall
9:55 AM to 10:15 AM Networking Break in Prologue w/Village Juicery
10:15 AM to 11:05 AM Keynote Presentation with Annie Cushing (Annielytics) in Epic Hall
11:05 AM to 11:25 AM Networking Break in Prologue w/ KIND
11:25 AM to 12:15 PM Trending Today in the Digital Ad Landscape with Darby Seiban (Mediative) in Epic Hall
12:15 PM to 1:10 PM Lunch in Epic Hall*, Novella Room & Prologue
*12:15 PM to 12:45 PM Optimizing the Customer Experience with Eye Tracking
Workshop with Ian Everdell, Manager, UX and Research at Mediative
Contributing author of Eye Tracking in User Experience Design
in Epic Hall
1:10 PM to 2:00 PM Rethinking PR: A New Methodology For an Outdated Industry with Renée Warren (Onboardly) in Epic Hall
2:00 PM to 2:15 PM Networking Break in Prologue
2:15 PM to 3:05 PM The Art & Science of Growth Hacking with Dan Martell (Clarity) in Epic Hall
3:05 PM to 3:20 PM Networking Break in Prologue w/ KIND
3:20 PM to 4:05 PM Neuromarketing: The Next Generation of Insight with Diana Lucaci (True Impact Marketing) in Epic Hall
4:05 PM to 4:55 PM What’s Next in Marketing: Neuroscience, Biometrics, Wearables with Tom Emrich (We Are Wearables), Diana Lucaci (True Impact Marketing), Kevin Keane (Brainsights), & David Bradfield (SapientNitro)
4:55 PM to 5:00 PM mesh closing
5:15 PM to 7:30 PM Social to follow

Session Descriptions in Detail


9:05 AM to 9:55 AM
Keynote with Ann Handley (MarketingProfs)
moderated by Mark Evans (ME Consulting & mesh)
Traditional marketing techniques are no longer enough. In a session moderated by Mark Evans, Ann will talk about her insights as the Chief Content Officer of MarketingProfs.

Ann is the author of the Wall Street Journal bestseller Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (September 2014, Wiley) and co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (2011, Wiley).

10:15 AM to 11:05 AM
Keynote Presentation with Annie Cushing (Annielytics)
moderated by Eden Spodek
Annie has played just about every role one can play when it comes to creating and promoting content online. Moreover, she’s measured it all. Her lesson is this: if your data is ugly, you run the risk of not motivating others to take the actions you want them to take based on your data. During Annie’s keynote, she will talk about how to take your dashboard and spreadsheets to the next level and how to showcase data so it is presented for greater understanding. It’s time to learn about and get passionate for data visualization. In data-driven marketing strategies, it is time to take presentation of the data to the next level.

11:25 AM to 12:15 PM
Trending Today in the Digital Ad Landscape
with Darby Sieben (Mediative)
Join Darby in a conversation about the latest trends in digital marketing. There’s so much to discuss! Programmatic advertising is an exciting new frontier, but it’s fraught with complexity, privacy issues and a need for quality inventory. Darby will walk us through the murkiness, helping us to understand the landscape, its challenges and opportunities and how to measure ROI. In this session moderated by Martin Waxman, we’ll also talk about loads more including what’s relevant now and what’s on the horizon? This is sure to be a lively conversation that will give you lots to talk about and take-away.

12:15 PM to 12:45 PM
Optimizing the Customer Experience with Eye Tracking
Workshop with Ian Everdell (Mediative)
Contributing author of Eye Tracking in User Experience Design
Is driving traffic to your website (or mobile site, or app) really that valuable if all they do is take one look, say to themselves I have no idea what’s going on here/How do I find what I’m looking for/This is ugly… and then go off and find your competitors?

A usable website is one that allows a visitor to achieve their goals in an effective, efficient, and satisfactory manner. But it’s no longer just about getting a visitor from point A to point B. The experience they have along the way is your competitive differentiator.

User experience (UX) takes the notion of a usable site and meshes it in with value, credibility, persuasiveness, desirability, accessibility, and a whole bunch of other adjectives that make visitors happy. With Mediative’s eye tracking technology we can identify how visitors interact with your website, mobile site, or app and quantify this information to improve your customer’s experience and ultimately fuel your digital marketing strategy. Whether you’re paying attention to it or not, you are creating an experience for your visitors, so you need to make sure it’s a good one.

1:10 PM to 2:00 PM
Rethinking PR: A New Methodology For an Outdated Industry
with Renée Warren (Onboardly)
moderated by Hana Abaza (Uberflip)
In this case study and talk to follow, Renée will review her client case study and show how she and her team applied their new approach to PR to achieve great success for this client.

2:15 PM to 3:05 PM
The Art & Science of Growth Hacking
with Dan Martell (Clarity)
Marc Andreessen suggests that there are two stages early in the life of a startup: Before and After Product-Market Fit. In the real world, it’s often hard to tell if you have Product-Market Fit, but the success of your focus and spending decisions depend on it. Dan Martell takes you through a spectrum of quantitative metrics and qualitative heuristics that successful entrepreneurs have used to measure whether they’re ready for scaling or still figuring it out.

3:20 PM to 4:05 PM
Neuromarketing: The Next Generation of Insight
with Diana Lucaci (True Impact Marketing)
“If I had asked people what they wanted, they would’ve said faster horses.” – Henry Ford

The future of customer-centric and experiential marketing relies heavily on understanding your customer. Traditional methods like surveys and focus groups tell you WHO is interested, and WHAT they’re buying, but not WHY. Understanding why people do what they do is critical in predicting behaviour. In addition to explicit measures, neuroscience and biometrics technologies are now scalable, portable, affordable and predictable.

This session will cover:
Introduction to Neuromarketing
The current methods of gathering customer intelligence
Separating fact from fiction and what can be accurately measured
Available technologies and case studies
The future of consumer neuroscience research.

4:05 PM to 4:55 PM
What’s Next in Marketing: Neuroscience, Biometrics, Wearables
with Tom Emrich (We Are Wearables), Diana Lucaci (True Impact Marketing), Kevin Keane (Brainsights), & David Bradfield (SapientNitro)
In a multi-channel, real-time, content-driven, hyper-local world of marketing, what is next that will change the game (again)? As marketing research taps the brain activity to predict behaviour and wearable technology advances exponentially, we now have more and more biometrics readily available. In a talk led by Tom Emrich (We Are Wearables), we’ll explore how to make sense and make changes with all of this new information about ourselves.