Tag Archives: marketing

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meshmarketing panel: luxury brands and digital marketing

How should luxury brands approach digital marketing and social media? It’s an interesting question given digital marketing and social media can be used to reach the masses or niche markets. The big issue facing luxury brands is whether leveraging digital … Continue reading

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meshwest Panel Spotlight: Preparing for Social Media Success

Far too often, companies enthusiastically jump into social media without a good idea of why they want to do it, what they want to get out of it and, as important, how it fits into their communications, marketing and sales … Continue reading

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Spotlight: Laura Fitton – Marketing on Twitter

Despite Twitter’s explosive growth in recent years, we’ve never had a session at mesh devoted to Twitter. In hindsight, it seems strange given we’ve covered so much social media ground and explored a variety of angles. This year, however, we’ve … Continue reading

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