Highlighting a mesh13 marketing stream workshop
According to the Content Marketing Institute’s Joe Pulizzi, “Content Marketing is owning, as opposed to renting media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”
Rather than pushing products or services, you are delivering information and insights that are beyond the product offering. The belief is that if this information is useful and valuable, the client or consumer will ultimately reward their business with product purchases and on-going customer loyalty. But how do you not only do it, but you perfect it so you raise the bar to stand head and shoulders above the crowd.
In an interactive, hands-on workshop, Joe Pulizzi delivers valuable insight on how brands can take advantage of content marketing to drive relationships with potential and existing customers. Joe writes one of most popular content marketing blogs, is co-author of “Get Content Get Customers“, called “the Handbook for Content Marketing”, and “Managing Content Marketing” with Robert Rose. One of the world’s top content marketing gurus, Joe also founded Chief Content Officer magazine, the leading magazine for content marketers. We were thrilled when Joe, who has spoken around the world at about content marketing, wanted to mesh.
During his session, Joe explores how brands should approach content marketing, as well as the best practices to make their efforts successful.
Click here to learn more about Joe.