With meshmarketing only two weeks away, it’s the ideal time to get together.
On behalf of Edelman Toronto and mesh would like to invite you to an exclusive panel discussion on November 1 with Matthew Ingram, Senior Writer for GigaOM and mesh co-founder; Christopher Bennett, Director of Corporate Communications, Government & Community Relations at Best Buy Canada and moderator, Tristan Roy, National Practice Lead Digital at Edelman Canada.
Together, the panel will discuss how we navigate the “Continental Content Divide” between media that look at social networking as the primary path to widespread sharing of stories versus others who believe the future is in immersive experiences that audiences seek out and, perhaps, even pay for.
This “divide” represents a dramatic change in the media landscape and the way news and information is produced, consumed and shared. The truth in our digital age is that content is infinite, yet time remains finite. The ability to craft compelling narratives that span screens, captivate audiences and leave a lasting impression has never been more challenging for public relations professionals, marketers, content and digital strategists.
When: Thursday, November 1, 2012 | 6-8 p.m. (Doors open @ 6 p.m. Panel begins at 6:30p.m.)
Where: Edelman Canada, 150 Bloor St. W. Suite 300
Tristan Roy: ~ National Practice Lead Digital, Edelman Canada