The panel: Search Beyond the Little Square Box
The focus: Search is ubiquitous but it doesn’t mean that it’s not changing or evolving. The emergence of the real-time Web and social media is causing big changes what is being searched, what is being spidered, the content available, and when it’s surfaces. While Google still rules the search roost, there are new players on the scene such as Bing, as well as search engines focused on the real-time and social media marketplaces.
Kunal Das and Kristra LaRiviere bring different perspectives to the panel. Das is responsible for evangelizing Microsoft’s vision and strategy for search and inspiring top marketers, key agencies, and the wider search marketing industry.
LaRiviere, a serial entrepreneur, is looking to grow gShift, a Barrie, Ont.-based startup that is taking a new and different approach to search engine optimization by giving companies and agencies new tools to examine, manage and change their SEO strategies.