How should luxury brands approach digital marketing and social media?
It’s an interesting question given digital marketing and social media can be used to reach the masses or niche markets. The big issue facing luxury brands is whether leveraging digital and social media marketing drives and enhances what luxury brands are doing or whether it causes luxury brands to lose their lustre, stature of exclusivity.
Given this marketing challenge and opportunity, we thought it would be interesting to have a panel at meshmarketing that looks at what luxury brands are doing digitally and how/if their approach to digital marketing and social media is different that what mass-oriented brands are doing.
We put together a panel that features people from different parts of the luxury marketplace.
Joanna Track is the CEO and co-founder of Dealuxe, an online destination for contemporary designer brands. Felicia Yukich is the global social media marketing manager for Four Seasons Hotels & Resorts, and Jason Lonsdale, head of planning with TAXI, one of Canada’s leading advertising agencies.
The luxury panel happens on Nov. 15 at the Allstream Centre in Toronto. It is part of an afternoon of workshops and panels that are hands-on, interactive and engaging so people can go back to work to do their jobs differently or better.