When you think about influence and influencers, it is hard not to come across Klout, which has become the most known service to identify influencers and, as important, quickly get your own influence “score”.
Klout’s origins have much to do with Fernandez having jaw surgery in late-2007. While recovering, he spent a lot of time on Twitter and Facebook to communicate. The more he used these services, the more he realized how much clout his opinion had with other people who trusted his opinion.
As the market leader, it is not surprising to see that Klout has its fair share of fans and critics.
Truth be told, it is still early days for the influence/influencer marketplace so it will be interesting to hear from Joe, who kicks off meshmarketing ’11 on Nov. 15, about how Klout plans to execute on its stature, why influence has become so important to so many brands and organizations, and why people are so obsessed with their Klout scores.
Here’s where you can buy tickets for meshmarketing, which happens at the Allstream Centre in Toronto. Early-bird tickets are $489, a $100 discount off the regular price.
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