The Rise of “Gamification” and What It Means

This is an overview of a panel we’re having as part of meshmarketing on November 17th:

Have you ever competed to win a badge in Foursquare, or tried a trivia game online and won prizes? Then you have experienced what many are calling “gamification,” a trend that Gabe Zichermann says is fundamentally rewriting the rules of engagement for consumer marketing. From Foursquare to Farmville and Nike to the Navy, game mechanics like points, badges, levels, challenges, rewards and leaderboards are being used in ever greater numbers to drive engagement with customers.

But what does this mean for “traditional” marketing and how do you leverage this trend in your brand and engagement strategies? Moreover, how do we measure success, and how does the new discipline of “analytical marketing” help you be competitive in this new era? Find out more in this in-depth interview with Gabe Zichermann, author of the book “Game-Based Marketing” and chair of the Gamification Summit.

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