Monthly Archives: November 2010

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Spotlight: Kyp Canada

My first conversation with Dr John Reeves, Managing Parter at Kyp Canada began with “When can we meet?  You need to SEE this to understand it!” He could not have been more correct–and you, too, will understand what we are … Continue reading

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Lessons from Building a Brand via Social Media

One of the biggest benefits of social media is the opportunity to build or enhance a brand to consumers in a new and different way. Of course, this is easier said than done given the rules of engagement are different, … Continue reading

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The Rise of “Gamification” and What It Means

This is an overview of a panel we’re having as part of meshmarketing on November 17th: Have you ever competed to win a badge in Foursquare, or tried a trivia game online and won prizes? Then you have experienced what … Continue reading

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