Why Mike McDerment’s Stoked About meshU

I’m excited – let me just put that out there.

I’ve spent the past seven years building FreshBooks (a Web business), and the past five years involved as one of the organizers of the mesh conference series. Over the past three years, I have also played a key part in organizing mesh University (or meshU, a one-day conference for people who want to learn more about building online businesses.

So why am I excited? Let me tell you about this year’s meshU line-up.

First, there are three important component you have to get right when building an online business: the design, development and management (of things like sales and marketing). This year, meshU will be hosting top-notch talent – people have helped build kick-ass Web apps. You may not have heard of them all but you don’t want to miss out on what they have to say.

Building a dev team? Who better to learn from than the chief architect who took Digg from nothing to something – Joe Stump, who just struck out on this own.

What about low cost marketing activities to acquire users? Have you heard of services such as Box.net, Xobni, or logmein? These services are all known for having touch-less sales cycles, and many are using freemium products. As well, they are among the most successful products that aren’t called Google, Yahoo!, Facebook or Twitter.

I’ll bet you didn’t know that one person had key role in making all these products viral by helping to design their registration processes: Sean Ellis. Don’t miss your chance to learn from Sean.

While we’re on the topic of sales, let me tell you about one of my favorite entrepreneurs. He’s hugely successful and you’ve probably never heard of him. He’s Isaac Garcia, the founder and CEO of Central Desktop, a massively successful online project management service. You may not know about Central Desktop but Isaac has built one hellevua business that’s based on profitable high growth. He’s going to teach you how to run an inside sales team. For any venture capitalists out there, get your portfolio companies to this one.

This is the first installment of the meshU lineup. It’s just the tip of the iceberg as we haven’t put the spotlight on the designers coming. Please pass along this post along to anyone you know who wants to build a Web business. At $289, meshU is a steal for this kind of high-quality content – get your ticket now.

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