mesh Panelists: Nancy Peterson

Nancy Peterson is the founder of HomeStars.ca, where consumers can read other people’s home improvement stories or write their own.

Nancy started HomeStars in Toronto after living through several lengthy home renovation projects. She saw an opportunity to vastly improve the decision making process for homeowners when searching and selecting home improvement companies, by harnessing the power of word-of-mouth in an online medium. The team is currently working on HomeStars 2.0 to build out a stronger community of user content.

Prior to HomeStars, Nancy spent her career in marketing at Kraft Foods in Toronto and Procter & Gamble in The Netherlands. She has an International MBA from RSM Erasmus University in Rotterdam and a BA from University of Western Ontario.

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