I guess it sort of depends on who and how you ask, right? I mean, if you were to ask many of the folks coming to speak at mesh, who happen to blog, whether "blogging makes money," many of them would likely say "Not directly, but indirectly? You better believe it."
I mean, think of the untold millions spent on traditional advertising and PR to create just the type of profile and voice that some people have built for themselves and their businesses via blogging and social media. How can you tally the value of creating your own soapbox? In traditional media, I guess overall marketing efficiency metrics are viewed as the most important gauge of the effectveness of spend, but can one really say, categorically, that traditional PR "makes money"? It’s tough. But when put in that context? Wow, blogging "makes money" in spades.
Does it do so directly? Not often. Just like only PR practicitioners, by a tight definition, are the only ones who directly "make money" from PR. But indirectly? Bloggers, their organizations and PR firms Clients, without question.
That’s the way to look at it, I think.
Certainly food for discussion in the marketing and PR streams at mesh.